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Online Shoppers Love Video Ads

Saturday, 09 February 2013 by BizBOXTV

How effective is video advertising on the web? Conversion rates for regular web ads can be tiny — 1 percent or less.

But recent research suggests that once consumers start watching video ads — especially videos that include product demonstrations — purchase conversion rates can skyrocket.

More than half of consumers feel more confident in their purchases after watching an online video, and 66 percent who watch videos more than once will eventually purchase something, according to stats compiled by eMarketer.

“Fully 85% of those polled said they would watch a video that educated them about a product they were interested in for at least 1 minute. However, the percentage of customers willing to spend a minute watching a video that specifically lacked a demonstration dropped to 65 percent,” eMarketer wrote.

It’s no surprise where viewers are seeing these ads. YouTube, obviously, is the most-watched source of product videos.

But Facebook — not traditionally known as a video medium — is a huge source of product demo videos, too.

According to a May 2012 survey by Google and Compete (the online traffic measurement service), apparel shoppers turned to consumer-generated video content even more than marketer-produced video.

And how do people feel about these ads? They like them, a lot.

The Google/Compete survey showed that 25 percent of online shoppers who used video for research made multiple purchases; whereas only 16 percent of other shoppers who did not use video.

via Online Shoppers Love Video Ads – Business Insider.

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  • Published in Video, Video Advertising
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BizBOXTV Toronto Corporate Video Production

Wednesday, 04 May 2011 by BizBOXTV

BizBOXTV is thrilled to announce a presence in the amazing city of Toronto, Ontario for Toronto Corporate Video Production

Are you looking to incorporate video into your website + web marketing strategies? You should! Stats show that professional video is the #1 way to engage potential customers + increase conversion rates, for incredible ROI! Boasting a client list that includes the top local businesses and brands, BizBOXTV is Canada’s premiere source for Toronto corporate video production of all types.

Broadcast Your Brand… with BizBOXTV : Toronto Corporate Video Production + Social Media Marketing/Management
www.BizBOXTV.com

… also serving cities across Canada including Toronto, Edmonton, Calgary, Vancouver, Winnipeg + more!

Join the BizBOXTV Network – today!

Press ‘play’ on web video for your business!

Calgary, Alberta CA HQ 403.239.1382National/International 1.877.839.1382

bizbox@bizboxtv.com

___________

Toronto Corporate Video Production

Are you a business owner looking for Toronto Corporate Video Production? Then you’ve come to the right place: BizBOXTV! We’ve worked with many local businesses to produce their innovative and engaging videos, whether for internal or marketing use. Backed by decades of major market media experience, our Brand Journalism team knows the best way to tell your story!

Do you have an Toronto Corporate Video Production project you’d like to explore working with us on?
Contact us today if you’re ready to step it up and enter the exciting and results-driven world of BizBOXTV: web video for business.

  • Find out how various industries use BizBOXTV video to tell their stories, here.
  • Want proof video works? Click here.
  • Read about the latest web video facts and trends, here.

Toronto corporate Video Production

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  • Published in New Releases, Toronto
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