Hillhurst Hardware is a family run business serving Calgary for over 60 years, in the heart of Kensington.
BizBOXTV had the pleasure of creating an initial 3 videos for Hillhurst Hardware, which happened to be one of BizBOXTV Calgary’s first web video clients.
Hillhurst Hardware – BizBOXTV Business Profile Video (MAIN) The first video we created for Hillhurst Hardware was it’s overalll “Business Profile” web video in which we interviewed the company’s owners, weaving on-location video together with photographs and graphics to accurately tell this business’s great local “story”. We at BizBOXTV put a focus on ‘Storytelling’ and Brand Journalism, and this client’s stories highlight this unique yet critically important approach.
Hillhurst Hardware – Specific Services Video #1 “On Site Service” Hillhurst Hardware’s second, breakout BizBOXTV video features it’s “On-Site Service” offerings, in which it’s mobile truck visits and delivers to Calgary work-sites. While this service was briefly mentioned in the profile video, this client (like many others) wanted to have separate videos highlighting individual services/features, for clients specifically looking or searching for this type of offering.
Hillhurst Hardware – Specific Benefit Video #1 “Quality Service” is something Hillhurst Hardware prides itself on, and has since it first opened. The client wanted to highlight the fact that it is a family-run business, emphasizing they treat customers differently than big-box stores might… and so they chose to produce a web video that features specifically this, to tell that story.
As mentioned above, Hillhurst Hardware was one of BizBOXTV Calgary’s very first clients upon launching our web video production service locally in 2009. We are so pleased they have been so happy with the videos we produced for them. Immediately upon completion, their BizBOXTV business videos were embedded on the front page of it’s website with the caption “Heach Yeah We’ve Got Videos”… where they still remain today:
Calgary Photographer / Photography
Kristi Sneddon Photographer – the person behind the camera
“Photography for the sophisticated romantic” (more…)
http://www.tricofoundation.ca/ BizBOXTV had the pleasure of being on location @ Trico Charitable Foundation’s 2011 “Enterprising Spirit Conference”.
Having a strong online presence is critical for small, medium and large businesses these days. From good websites to social media presence and everything in between, having a strong brand on the Internet is essential to creating a successful business in this digital age. Some businesses, though, are now taking it to the next level by integrating BizBOXTV Calgary Online Video into their Internet marketing plans and reaping the great benefits.
We launched our Calgary Online Video production company in 2009, with a focus on creating entertaining and informative Calgary Online video for business clients of all sizes, and in all industries. Very quickly, it became obvious to Calgary businesses that we spoke to, that implementing a web video strategy into online marketing plans was not only smart, but also offered great ROI. Now, to-date we have produced hundreds of web videos for Calgary and Edmonton businesses, with many clients also in Toronto and Vancouver… also serving clients across North America. Welcome to the Calgary Online Video Revolution… let’s chat about how BizBOXTV can serve all of your video production needs!
BizBOXTV: Calgary Online Video
Broadcast YOUR Brand™
Corporate Video Production for Small and Large Businesses + Brands. #YYC #YYZ
Boeing uses it to show us what an Air Force base test flight is really like. Louisiana Seafood taps it as a way for fishermen and seafood processors to tell their stories after the devastating BP oil spill. Imperial Sugar Company used it to overcome a corporate crisis.
It’s called brand journalism, a new form of communications for business that’s rapidly emerging as the digital revolution continues to evolve. It’s igniting excitement because of the way it boosts awareness for a company, often faster than social media, advertising or PR.
The reason why? Brand journalism takes a different direction, more aligned with this era of engaged conversation and transparency. It showcases authenticity. Consider what you choose to read when you’re online—news or advertisements? Stories about real people or self-serving promotions?
Harnessing all of the appeal and credibility of news—and tapping into people’s curiosity about what’s really behind a company—brand journalism brings a new dimension to the interactive and social media power of the Internet. It enables companies and organizations to tell their own stories and become trusted information resources for stakeholders and the media.
At the heart of brand journalism is a real-time online news site, developed by a company working with a team of skilled and accomplished journalists, and constantly updated. Legitimate news features and expert perspectives from opinion-leaders, together with eye-catching news photos, will help your company differentiate itself from competitors. Your company will become a trusted news resource.
Here’s what any brand journalism site needs:
1. Feature stories and profiles that call out the uniqueness of a company’s products, services and people. Use clear, ordinary language that attracts curious readers.
2. Third-party thought-leaders. Regular columns by industry analysts, experts and trade association leaders about trends and their perspective on your business sector as a whole.
3. Brevity. Keep stories short, about 250 words. Within that tight space, bring alive purpose, vision, and why something is special.
4. Authenticity. Keep things real by shining a light on employees who are making a difference.
5. Balance. A steady flow of industry news through excerpts and live news feeds underscore balance, transparency and openness—all tenets of legitimate news.
6. C-suite buy-in. It’s one of the most essential elements. Without a commitment to having an authentic and balanced website, any brand journalism effort is likely to wander into promotional terrain.
While brand journalism has evolved as a movement by many names since the 1980s, it has never reached a level of more influential power than today, with all the engaging, connected and interactive online tools at our fingertips.
Brand journalism is one of today’s most effective methods to bring alive the vision, passion and solid purpose of innovative companies determined to achieve leadership in today’s fiercely competitive world.
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Berry Naturals hits the button by partnering with Olympic silver medalist and curling icon Cheryl Bernard. Berry Naturals is a (more…)
The average U.S. Web surfer watched 21.1 hours of online video content in October, watching a record 42.6 billion videos, comScore said Monday. Viewing of videos on Google’s YouTube, Facebook, Vevo and other online video sites reached an all-time high October, according to the measurement firm.
Internet video viewing increased significantly compared to June, when comScore said the the average U.S. Web viewer watched 16.8 hours of video.
YouTube and other sites owned by Google drew the largest audience, generating about 161 million unique viewers. Google was followed by Facebook, which reached 59.8 million unique viewers for its video content.
Tablet users averaged 30 percent more viewing time per session compared with desktops, according to data released this week by Ooyala, a provider of video services to major brands. Tablet users also tended to be more engaged, finishing videos at nearly twice the rate as desktop users.
For each minute of video watched on a desktop, tablet users watched for one minute 17 seconds, an average of 28 percent longer than desktop viewing. Video completion rates on tablets were also 30 percent higher than non-tablet mobile devices.
While online viewers were more likely to turn to laptops or desktops to watch short clips, the data suggests that viewers are turning to tablets, mobile devices, and connected TV devices and game consoles for medium and long-form videos. Videos 10 minutes or longer accounted for 30 percent of hours watched on mobile devices, 42 percent on tablets, and 75 percent on connected TV devices and game consoles.
The study also found that viewer engagement was “generally higher” for long-form videos. Mobile users tended to complete three-quarters of a long-form video at a rate of 20 percent, compared with 18 percent for desktops.
Meanwhile, viewers on connected TV devices and game consoles completed long-form content at a higher rate than viewers who watched on any other device. (A study released earlier in week found that video game consoles have become the most popular way for US consumers to watch online entertainment content on their TVs.)
Apple’s iPad was the most popular tablet for viewing online video during the third quarter, accounting for 99.4 percent of displays and 97.7 percent of total plays.
iPhones accounted for 56 percent of video plays, compared with 36.8 percent for Android-powered smartphones. However, Android edged out iPhone in total video minutes, delivering 49 percent to iPhones 44 percent.