Most businesses still think power primarily sits in product, sales, or operations.
They’re wrong.
Power has already shifted.
The ones who control media control attention.
The ones who control attention control demand.
Everything else follows.
This is not a “marketing” role.
It is a leverage position.
Most will keep randomly posting.
Delegated. Disconnected. Disposable.
A few will recognize what is actually happening.
And those are the ones who take the market.
