Video marketing is a strategy that every small business owner should consider. Not only is this form of marketing effective …
The Shift from Digital Agencies to AI Agencies
Welcome to the age of AI agencies, where digital marketing takes on an entirely new dimension. Even before the rise …
Consumers Most Influenced by Social Media Ads
Global survey shows nearly three-quarters (74%) of respondents are influenced by social media ads and 88% agree that they consult …
Local Video Advertising – How To Win
Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game …
Video Marketing Trends To Watch
Video marketing is the future of marketing. In the past, marketing was about getting your name out there. Now, it’s …
Future of Video Marketing
Video has been consumers’ favorite method of content delivery for some time now, but marketers are always finding unique ways …
Digital Ad Spending Surges
These are boom times for digital advertising. While the pandemic battered the economy, the job market, and consumer confidence, it …
Digital Video Surpasses TV in Ad Spending
Since we started tracking Canada’s ad market more than a decade ago, advertisers have steadily increased their investments in digital. …
Pinterest Gets In On The Video Ad Game
Pinterest Inc. is starting to offer video advertising on its image-based social network, seeking to catch up in a fast-growing …
Facebook Will Dominate Advertising For Years To Come
Despite the seemingly high bar set, Facebook’s second quarter earnings blew past expectations. However, the bigger issue here is that …