The Trick to Marketing Your Business
Marketing is the primary challenge of every business. A brilliant idea will fail if it is not marketed correctly. Online marketing tactics such as search engine optimization, social media marketing have created low-cost alternatives to effectively market a brand using advantages in technology. As customers increasingly adopt technology in every aspect of their lives, the goal for marketers should be to […]
Social Media Trends to Watch
The last decade has seen social media solidify into thriving, multifaceted communities where more than 3.2 billion people worldwide are active daily. As we close this decade down, there’s no doubt that social media will play a growing role in our lives for the foreseeable future. So, how should businesses, brands and even the average user anticipate […]
Market to Multiple Generations on Social Media
When it comes to social media marketing, there are many factors that contribute to success, including quality content, algorithms, engagement, and peak posting times. When playing the social media marketing game, the best strategy for success is knowing where your target audience resides on the social playing field and catering heavily and consistently to those platforms. Each generation […]
Facts About Video Ads
If there’s one thing any marketer should know in 2017, it’s this: video marketing works. Since people spend one third of their online time watching videos, it’s understandable it influences their behaviour. Videos influence viewers into taking action, whether that is visiting a page, giving their email address to a company, or buying a product. Still, video marketing isn’t […]
Pinterest Gets In On The Video Ad Game
Pinterest Inc. is starting to offer video advertising on its image-based social network, seeking to catch up in a fast-growing market. While Facebook and Twitter have honed their video-advertising offerings for years, Pinterest pursued other priorities, like building its business model, improving search and making it possible to buy some items directly from the site. […]
Facebook Will Dominate Advertising For Years To Come
Despite the seemingly high bar set, Facebook’s second quarter earnings blew past expectations. However, the bigger issue here is that Facebook’s longer-term picture is probably one of the best on Wall Street (maybe the best) and CEO Mark Zuckerberg hinted on the earnings call Google’s search business is in his sights. On the earnings call, […]
Video Spending on Social Platforms Rising Fast
Ever since Facebook began selling autoplay video advertising in 2014, the other major social properties—Twitter, Instagram and Snapchat—have become equally aggressive at courting video marketers. As a result, social video spending is growing quickly, as explored in a new eMarketer report, “Video Ads in Social Media: With a Full Slate of Ad Products, the Social […]
YouTube Tweaks, Expands Video Ad Format
Google says it’s ditching the name for its YouTube video ad format, officially moving away from calling it “TrueView in-display.” Well, sort of. The world’s largest video platform will now refer to the format as “TrueView discovery ads.” Yet a second, and likely more important change, will give marketers access to full inventory across the […]
Instagram Pushes Further Into Video Ads
Instagram is pushing further into video ad formats, adding video to the carousel product it launched last year. Carousel, first announced in March 2015, offered advertisers a way to show multiple photos on the same sponsored post. Now advertisers will be able to add multiple videos to the same sponsored post. Videos can be up […]
YouTube Launches 6-Second “Bumper” Video Ads
YouTube has added a short-form video ad option to its lineup. Called Bumper ads, the six-second videos are available through AdWords and sold on a CPM basis. Google is presenting Bumper ads as an add-on to traditional TrueView or Google Preferred campaigns. The short snippets are meant to complement the broader messaging and help extend […]