Create an Effective Video Ad for Your Small Business
Video marketing is a strategy that every small business owner should consider. Not only is this form of marketing effective for increasing sales and brand recognition, but, it’s also preferred by customers. This is why it’s so powerful to create an effective video ad for your small business. Depending on your audience, most markets would […]
2023 Video Trends You Can’t Ignore
We are in the middle of a modern age of video advertising, and marketers are feeling the shaking consequences. With the proliferation of smartphones and other devices, people are now more connected than ever, and advertising has gone beyond cable TV. This connectedness gives businesses the ability to reach their target market more quickly and […]
Embracing Innovative Online Video
In today’s fast-paced digital world, video marketing is an important strategy for businesses aiming to captivate audiences and stand out from the crowd. To stay ahead, it’s crucial to keep up with the latest trends that are reshaping the industry. User-generated content isn’t new, but it is surely growing. It involves leveraging content created by […]
Momentum of Video Marketing
This year, time spent with digital video will officially surpass time spent with TV among US adults. Video advertising is also moving toward digital as advertisers set their sights on connected TV (CTV) and social video, and even take advantage of retail media networks’ video opportunity. Whether you’re pitching a video ad campaign or reevaluating […]
Consumers Most Influenced by Social Media Ads
Global survey shows nearly three-quarters (74%) of respondents are influenced by social media ads and 88% agree that they consult online reviews before purchasing a product Social Media Ads and Online Reviews Carry Major Weight with Consumers According to the survey’s 4,000 respondents across the U.S., UK, Ireland, Germany and France, nearly three-quarters (74%) of […]
Local Video Advertising – How To Win
Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine. Today, over 2.6 billion people use the platform. And YouTube isn’t the only player in town. Vimeo, TikTok, Facebook, and […]
Video Marketing Trends To Watch
Video marketing is the future of marketing. In the past, marketing was about getting your name out there. Now, it’s about creating an effective brand, compelling storytelling and measuring the success of that story. It’s no longer enough to create a brand and expect it to sell. Effective marketing requires both long-term thinking and short-term quick […]
Future of Video Marketing
Video has been consumers’ favorite method of content delivery for some time now, but marketers are always finding unique ways to utilize it in their outreach to current and prospective customers. From short-form videos on TikTok and Instagram Reels to various livestreaming platforms and influencers unboxing products, the biggest trends in video marketing that compel […]
Digital Ad Spending Surges
These are boom times for digital advertising. While the pandemic battered the economy, the job market, and consumer confidence, it did little to quash a bonanza in digital ad spending. US digital ad spending is surging thanks to increased investments in video, connected TV (CTV), and ecommerce ads, as well as growing use of programmatic […]
Digital Video Surpasses TV in Ad Spending
Since we started tracking Canada’s ad market more than a decade ago, advertisers have steadily increased their investments in digital. Back then, less than a quarter of ad expenditures were in digital. But last year, digital reached new heights at the expense of traditional formats. In 2020, digital video ad spending exceeded TV ad outlays […]