2023 Video Trends You Can’t Ignore
We are in the middle of a modern age of video advertising, and marketers are feeling the shaking consequences. With the proliferation of smartphones and other devices, people are now more connected than ever, and advertising has gone beyond cable TV. This connectedness gives businesses the ability to reach their target market more quickly and […]
Embracing Innovative Online Video
In today’s fast-paced digital world, video marketing is an important strategy for businesses aiming to captivate audiences and stand out from the crowd. To stay ahead, it’s crucial to keep up with the latest trends that are reshaping the industry. User-generated content isn’t new, but it is surely growing. It involves leveraging content created by […]
Momentum of Video Marketing
This year, time spent with digital video will officially surpass time spent with TV among US adults. Video advertising is also moving toward digital as advertisers set their sights on connected TV (CTV) and social video, and even take advantage of retail media networks’ video opportunity. Whether you’re pitching a video ad campaign or reevaluating […]
Unraveling the Impact of AI in Digital Marketing
In an era where technology evolves at breakneck speed, Artificial Intelligence (AI) has emerged as a transformative force in various industries. The integration of AI in digital marketing has revolutionized the way businesses connect with their audiences, personalize experiences, and optimize campaigns for maximum efficiency. In this post, we will delve into the remarkable impact […]
‘Stay digital, stay agile’- Optimizing digital ROI
In a world where digital prowess is becoming more critical than ever, only those businesses that embrace agility and constantly adapt their marketing strategies will have the best chance to succeed. A recent report reveals that a staggering 63% of businesses have increased their digital marketing budgets just this past year, signifying that there are […]
The Trick to Marketing Your Business
Marketing is the primary challenge of every business. A brilliant idea will fail if it is not marketed correctly. Online marketing tactics such as search engine optimization, social media marketing have created low-cost alternatives to effectively market a brand using advantages in technology. As customers increasingly adopt technology in every aspect of their lives, the goal for marketers should be to […]
Social Media Trends to Watch
The last decade has seen social media solidify into thriving, multifaceted communities where more than 3.2 billion people worldwide are active daily. As we close this decade down, there’s no doubt that social media will play a growing role in our lives for the foreseeable future. So, how should businesses, brands and even the average user anticipate […]
Market to Multiple Generations on Social Media
When it comes to social media marketing, there are many factors that contribute to success, including quality content, algorithms, engagement, and peak posting times. When playing the social media marketing game, the best strategy for success is knowing where your target audience resides on the social playing field and catering heavily and consistently to those platforms. Each generation […]
Facts About Video Ads
If there’s one thing any marketer should know in 2017, it’s this: video marketing works. Since people spend one third of their online time watching videos, it’s understandable it influences their behaviour. Videos influence viewers into taking action, whether that is visiting a page, giving their email address to a company, or buying a product. Still, video marketing isn’t […]