Most businesses define competition too narrowly.
They look at similar products…
Similar services…
Similar pricing.
But attention does not operate by industry.
It operates by interruption.
You are not competing with your competitors.
You are competing with everything.
Every video.
Every post.
Every distraction.
For the same limited resource.
Time.
Which means the real competitive set is not your category…
It is the entire attention environment.
And winning requires understanding that.
