Embracing Innovative Online Video
In today’s fast-paced digital world, video marketing is an important strategy for businesses aiming to captivate audiences and stand out…
Consumers Most Influenced by Social Media Ads
Global survey shows nearly three-quarters (74%) of respondents are influenced by social media ads and 88% agree that they consult…
VIDEO MARKETING & ADVERTISING NEWS
Create an Effective Video Ad for Your Small Business
Video marketing is a strategy that every small business owner should consider.…
2023 Video Trends You Can’t Ignore
We are in the middle of a modern age of video advertising,…
Embracing Innovative Online Video
In today’s fast-paced digital world, video marketing is an important strategy for…
Momentum of Video Marketing
This year, time spent with digital video will officially surpass time spent…
Consumers Most Influenced by Social Media Ads
Global survey shows nearly three-quarters (74%) of respondents are influenced by social…
Local Video Advertising – How To Win
Since the emergence of YouTube in 2005, the prevalence and impact of…
Video Marketing Trends To Watch
Video marketing is the future of marketing. In the past, marketing was…
Future of Video Marketing
Video has been consumers’ favorite method of content delivery for some time…
Digital Ad Spending Surges
These are boom times for digital advertising. While the pandemic battered the…
Digital Video Surpasses TV in Ad Spending
Since we started tracking Canada’s ad market more than a decade ago,…
The Trick to Marketing Your Business
Marketing is the primary challenge of every business. A brilliant idea will fail…
Social Media Trends to Watch
The last decade has seen social media solidify into thriving, multifaceted communities where more…
Musts for successful Brand Journalism
It’s called brand journalism, a new form of communications for business that’s rapidly emerging as the digital revolution continues to…
Video Marketing Trends To Watch
Video marketing is the future of marketing. In the past, marketing was about getting your name out there. Now, it’s … Read More
4 reasons to consider branded video content
It’s being called native advertising, brand journalism, branded content, sponsored content, content marketing and custom content, often interchangeably. So, what … Read More
Want to ‘wow’ customers? Stop asking them to buy stuff.
My last column on brand journalism sparked some great discussion and more questions from my network on exactly how businesses … Read More
Hello Brand Journalism, Farewell ‘push’ marketing.
My career as a journalist spanned nearly a decade. When I left to launch a web-video startup, BizBOXTV, I quickly … Read More
Content Marketing: Why Online Video Is Vital
Content Marketing: Why Online Video Is Vital If you feel online video is just another over hyped, passing fad, think … Read More
Marketers Eye Web Video for 2009
Increasing spending to reach viewers Marketers will take a closer look at online video in 2009, according to a survey…