We are in the middle of a modern age of video advertising, and marketers are feeling the shaking consequences. With the proliferation of smartphones and other devices, people are now more connected than ever, and advertising has gone beyond cable TV. This connectedness gives businesses the ability to reach their target market more quickly and easily with the right message. However, it also means that there is more pressure to create video campaigns that are timely and relevant to what consumers are interested in at that moment.
What’s Trending For Video In 2023
Video content is becoming increasingly popular among consumers to learn about brands and products. A study conducted by NogenTech found that 91% of marketers are using video content in 2023.
The popularity of streaming video services has increased since the Covid-19 epidemic. According to a video marketing survey conducted by Statista, as of November 2022, 86% of marketers used videos on Facebook for marketing purposes. YouTube was the most popular social media platform among marketers at 90%, and TikTok was used by 35% of those surveyed.
In the last two decades, I have seen video marketing change drastically. Five to seven years ago, video advertising was mostly done by larger brands and companies. However, now with the rise of social media and video-sharing platforms, smaller businesses and even individuals can create and share high-quality videos.
Video advertising is any advertisement that appears within a video player. This can include pre-roll, mid-roll and post-roll ads, as well as text- or display-banner ads that appear over the video itself. The digital video advertising market is growing rapidly, with spending expected to reach $80.1 billion in 2021 and $120 billion by 2024, according to a study by Statista. This presents a huge opportunity for businesses to reach consumers through video ads.
Video marketing is one of the smartest ways you can approach digital marketing strategies in 2023 and beyond. It’s accessible, shareable and has built-in value. With video marketing, you can create content that is personal and that has a real impact on your audience. When it comes to stirring up strong emotions that lead to sales, I believe there’s nothing quite like it.
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