Online Videos: Not Just Made By Amateurs Anymore

If you’ve noticed that there was more to watch online this past year than old TV shows and puppy videos, you would be right. This year, there was an explosion of professionally produced videos that were made just for the Internet. Sites like YouTube, Hulu and Netflix all produced exclusive new programming in 2012. Mark […]

Goodbye cute cat videos. YouTube’s top 10 list is all grown up

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This year, YouTube looked at “views, shares, searches, parodies, remixes, and responses” to identify 10 videos that everyone was watching and talking about. Turns out, the majority of this year’s top 10 were not advertisements, they were videos that touched viewed on an emotional level to the point where they were compelled to share them […]

Need more proof of the power of video on the Web? Here it is.

Use of video on the Web for business has been the talk of the marketing world in 2012. If it isn’t already obvious to you, data from multiple sources confirm, yet again, the amount of video watched via the Internet continues to climb. It’s no wonder. As the benefits become more obvious, more businesses are […]

Online Video: Put Your Best Face Forward

What do people want? To connect. Marketers know that emotion plays a massive role in getting a message across. Consumers choose and stay loyal to certain products and brands because of how they make them feel – and what they broadcast about themselves. It’s no surprise that re-purposing TV commercials online is not nearly as […]

Calgary Web Video Ads : 4 Tips

Calgary Web Video Ads : 4 Tips You’ve spent time money creating your web corporate video or videos, so take steps to make sure it gets the kind of attention you want it to get. Here are a few tips: 1. Don’t Show Your Web Video on Just Any Site – The study confirms the […]

Branded online video: boosts consumer engagement

Branded online videos are a great way to boost consumer engagement. Martha Stewart Living is investing in web video production in a big way. Lisa Gersh, CEO of MSL, recently told Digiday, “The biggest piece of change in consumer behavior is the . . .  convergence of content and commerce. They want to learn about […]

Want a higher search ranking overnight? Use Web Video.

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Some of the clear – and perhaps obvious – benefits of web video for businesses are: Expressing who you are and what you’re all about Educating viewers about your products, services and brand Boosting your credibility But did you know that web videos offer tremendous search engine optimization (SEO) benefits as well? More video = […]

Want a higher search ranking overnight? Video is the answer

Some of the clear – and perhaps obvious – benefits of online video for businesses are: Expressing who you are and what you’re all about Educating viewers about your products, services and brand Boosting your credibility But did you know that web videos offer tremendous search engine optimization (SEO) benefits as well? More video = […]

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