Online Video + Social Media = Marriage Made in Marketing Heaven
People watch it. People share it. And, presuming your business provides good web video, making it adaptable to social media sites sets your brand apart from competitors.
As proof of the first point—that we can’t get enough online video— the average viewer watched 1,182 minutes of internet video in November alone, according to comScore.
Another poll found Web video ads have impacted purchases for half of all American consumers.
Secondly, social media sites are a showcase for your online video. If you make it, folks will share it, like crazy. The report notes that last month, Facebook users watched more than 340 million online videos, again according to comScore. According to data from AddThis, web video sharing on Facebook grew by 18%, and an even more astounding 55% on Twitter.
As a final point, marketers are missing big fat opportunities by not providing internet video that is likely to be drift along to millions of Facebook and other social media users. It quotes Nielsen’s State of Social Media Report to note when that PC are on the Internet, they’re on Facebook 17% of the time. Obviously, that’s a place marketers want their business web videos be hanging around.