The story of your business is a starting point that should never be underestimated. It needs to be an engaging …
Words of social media wisdom : from the trenches
For many business owners, the online world can be confusing, and understandably so. Where do you start with social media? …
PR traditionalists still learning how to navigate digital waters
The evolution of the Internet and social media has, no doubt, disrupted traditional public relations and marketing. The long tradition …
Many professionals missing big opportunity
This week’s assignment was to track down industry-specific business owners who are active on social media, and profile their use, …