Social Media Video – Hot in 2016 🔥
Social Media Video – Hot In 2016 🔥
Social Media Video = Social Media + Online Video Marketing & Advertising. It’s popularity has been increasing incredible amounts over the past years on platforms way beyond the king of video, YouTube.
While YouTube probably pops into your mind when you think of online video, it’s definitely not the only platform embracing the massive potential for digital video content. Facebook, Twitter & Instagram have all pushed into the online video world over the past year… all in the race to grab more advertiser dollars, given the immense power social video has.
Digital video ad spend is growing at a rapid pace. According to a report from eMarketer,” 2015 State of Video,” total ad spend allocated for digital & social media has nearly doubled in the past year. 68% of marketers also plan to
increase their digital & social media video budgets in 2016.
2015 really has been a landmark year for digital & social media video. It tied with social media use overall in 2014 when it comes to average time spent/day engaging with different digital activities. In 2015, digital video finally pulled ahead.
So, what kind of devices are we watching digital & social media video on? More and more, we are using our tablets and smartphones. Tablet use has had the greatest annual growth from 2011 to 2015 @ 120%. And we’re not just watching on the go. We’re also tuning into content on our connected TVs, otherwise known as smart TVs, with an increased usage rate of 23%. The content world has been pushing in a mobile-first direction, and social media video is no different.
2016 offers businesses and brands of all sizes an opportunity to experiment with social media video marketing & advertising that’s custom-made for platforms like Facebook, YouTube, Instagram & Twitter vs trying to re-run TV spots on social platforms.
As the speed of digital marketing & advertising continues to pick up speed… it’s better to start now vs being left behind.
- Published in Facebook, Instagram-ads, Social Media Video, Twitter, Video, Video Marketing, YouTube
Twitter Video Marketing
Twitter Video Marketing – Your Turn
It’s every savvy digital marketers dream to reach their audience in a relevant and memorable way. Online video marketing provides businesses and brands of all sizes with one of the best opportunities to connect with their audience in this way. Twitter video marketing is the latest tool in your video marketing toolbox that you should be putting to use sooner rather than later.
With Twitter video marketing, you can almost look your audience in the face, eyeball-to-eyeball. They can hear your voice, they can see your business and it’s products or services – your viewers get to experience your brand like never before. Via Twitter video, you can are now able share your business story and engage others to join your journey via 140 character tweets and 30 second videos.
Twitter Video Quick Facts:
- 82% of Twitter users watch video content on Twitter
- 41% of Twitter users think Twitter is a great place to discover Twitter videos
- 90% of Twitter video views are on mobile
- 80% Twitter users are active on mobile
- Native video on Twitter drives more engagement than other 3rd party players (2.4x replies, 2.8x retweets, 1.9x favorites)
If you’re business or brand is not already tapping into the power of Twitter video marketing & advertising, you should be.
- Published in Automotive Marketing, Twitter, Video Marketing
Twitter Video – Now Live
Twitter Video – Launched & Live
Get ready to see a lot more video in your Twitter stream.
Twitter has launched its new video product, which allows users to record, upload and tweet Twitter video clips.
Online videos taken within Twitter or uploaded from your camera roll will have a 30-second time limit similar to Vine’s 6 second limit or the 140 character limit for tweets.
Video is going to be increasingly important to Twitter for many reasons. The main reason: Twitter video will likely drive a lot more user engagement… because that’s what online video is great for.
If people are creating and consuming video within their Twitter timelines, it gives them another reason to check Twitter more regularly.
The new feature will also benefit Twitter’s push into video advertising by getting its users more accustomed to watching online videos in their streams.
Twitter video will be available to all users in the coming weeks.
- Published in Social Media Video, Twitter