Capitalizing on the Biggest Online Video Site

At first glance, YouTube looks like a bit of an organized mess where anyone and everyone can post, view and comment on online videos that cover the gamut from comedic spots to home movies to full-length features. Take a closer look, however, and you’ll find a medium that’s coming into its own as an advertising channel that relies heavily on viral video marketing to spread the word about its offerings.

A quick search of 2009 YouTube’s video offerings, for example, turns up a range of business marketing examples: Tsukiji Fish Market, showing the world its array of fresh fish; real estate agents hawking homes in all price ranges, and Master Lock touting the benefits of its Bumpstop security products. But how does a company go about setting up a notable YouTube video marketing presence on YouTube that not only looks good, but that also conveys its message and attracts the necessary eyeballs?

via Adage

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