Branded online videos are a great way to boost consumer engagement.

Martha Stewart Living is investing in web video production in a big way. Lisa Gersh, CEO of MSL, recently told Digiday, “The biggest piece of change in consumer behavior is the . . .  convergence of content and commerce. They want to learn about something and then buy that. That convergence is a sweet spot for us.”

So be bold and take advantage of the power of online video. Tell a story, enhance your brand message, and showcase how your products look and feel! Create interactive shopping experiences this season with web video content.

via ‘Tis the Season for Branded Online Video