The Best YouTube Ads
10 Years of YouTube. 10 Years of amazing ads. Which are the best YouTube Ads? YouTube Advertising has definitely come of age. In 2014, four of the top ten most-watched videos on YouTube were ads. As YouTube celebrates it’s 10th birthday, YouTube wants you help pay homage to the greatest brand advertising moments from the past […]
DIGITAL vs TRADITIONAL ADVERTISING
Radio, TV, Print OR Online Video best to advertise your business? “You’re seeing a massive shift from traditional media into media you can measure….”
5 ways to make video ads that increase sales
If you’re a business owner already using online video to promote or advertise your business, congratulations. You’re ahead of the curve. But if you haven’t yet considered using video to broadcast your brand, you’re missing out. Why? Because using online video will not only improve your search engine rankings and provide an effective marketing tool […]
100+ hours of video uploaded to YouTube every minute
“When YouTube’s site first launched in May 2005, we never could have imagined the endless ways in which you would inspire, inform and entertain us every day.” Today, more than 100 hours of video are uploaded to YouTube every minute. That’s more than four days of video uploaded each minute! Every month, more than 1 […]
YouTube reportedly nears launch of paid channel subscriptions
YouTube reportedly could launch its paid subscription service for some of its specialist video channels as early as this week. The a la carte service, which could involve as many as 50 video channels, would allow single channel subscriptions for as little as $1.99 a month, people familiar with the plan tell The Financial Times. […]
YouTube Says The Battle With TV Is Already Over
Tele-what? YouTube touts itself not as a TV alternative, but a new-generation video platform NEW YORK (AP) — YouTube vs. TV? YouTube says the battle — if there ever was one — is over. In a flashy presentation to advertisers Wednesday night, Google Executive Chairman Eric Schmidt declined to forecast that Internet video will displace […]
Online Evolution: 2013 – The Year of Brand Advertising
For marketers, 2013 marks a shift in online advertising—to bigger budgets, sounder metrics and a continuing focus on brand advertising that we identified last year. According to the 2013 Online Advertising Performance Outlook, a report produced jointly by Vizu, a Nielsen company, and the CMO Council, advertisers are changing how they view the online medium. […]
Study: 83% watched Online Video in January
When it comes to online video, it’s hard to find someone who hasn’t watched at least one clip in the past month. A whopping 83.5 percent of all U.S. Internet users watched a Web video in January, totaling over 171 million individuals, market researcher ComScore revealed yesterday in its online video rankings. The average online […]