Business owners need to ‘evolve or die’.
The expression ‘evolve or die’ always felt a little over-the-top to me, but now I say it with conviction. If your business isn’t paying attention to the changes online, it will be left behind. One of the biggest changes in marketing and media is turnaround times. This is evident with the immediate nature of social […]
There’s so much social media. Where do I start?
As someone who runs a business in the social media space, I’m often asked ‘where do I start? There’s so much out there these days.’ There’s YouTube, Facebook, Twitter, Pinterest, Instagram, and the list is getting longer and longer, with no signs of stopping. The most popular platforms are seeing their growth continue to increase. […]
In the rough seas of social media, will your brand sink or swim?
Lisa Ostrikoff: Special to The Globe and Mail First Published Thursday, Aug. 16 2012 When I left a career in broadcast television and launched a new media company three and a half years ago, it seemed like a risky move to my family, friends and colleagues. But to me it was obvious that when it comes […]
In the rough seas of social media, will your brand sink or swim?
When I left a career in broadcast television and launched a new media company three and a half years ago, it seemed like a risky move to my family, friends and colleagues. But to me it was obvious that when it comes to media, the one thing I could bet on was change. One of […]