Facebook Video Ads Taking On YouTube
FACEBOOK VIDEO ADS: a game changer Facebook is stepping up it’s video ad game in a big way. The social media giant has announced advertisers will only be charged if a video is viewed for at least 10 seconds vs being charged after a video would auto-play in the newsfeed for at least 3 […]
Businesses Flock To Facebook Video
Odds are that you don’t need stats to prove video is exploding on Facebook, however. Just scroll through your own News Feed. Video is everywhere. The amount of video posted from people and brands to Facebook’s News Feed increased 260% year-over-year, Facebook recently reported. With the proliferation of video on Facebook, it’s becoming increasingly important […]
Massive Opportunity – Facebook Video Ads
Massive Potential Awaits Canadian Advertisers With Facebook Video Ads Canada loves it’s internet… and it’s social media. In fact, Canada was one of the first countries to fall head over heels for Facebook, and now, more Canadians log into Facebook every day than anywhere else in the world. As a business owner, if you’re not […]
Impact of Facebook Video Beyond View Counts
Facebook users are impacted by video ads even before viewing them for a full second, according to a Nielsen study commissioned by the social network’s marketing science team. Facebook explained the motivation behind the study in a Facebook for Business post: Online channels like News Feed changed how people consume content, giving them the power to decide what […]
Facebook Video Production: Views Hitting All-Time Highs
Facebook reached a new high last month with almost 558 million video views, according to comScore’s February 2013 US Online Video Rankings. For the month, Facebook was second with 61.2 million unique video viewers — well behind Google/YouTube’s 150.6 million uniques. Facebook’s 558 million video views was third overall, way behind Google/YouTube’s 11.3 billion and […]