Online video achieves remarkable growth in 2013
As digital marketing picked up speed throughout 2013, one area that continued its remarkable growth was online video. Not just adorable puppy and cat videos – and well beyond the weirdly awesome “Fox” phenomenon. Top brands and businesses of all sizes took the plunge by increasing their budgets and often getting great results across multiple […]
What’s the ideal length for online videos?
It’s been proven beyond a doubt that good online videos can translate into sales. Still, questions linger when it comes to video best practices for business owners. One of the most common questions my clients ask is whether they should produce long-form content on their websites, or work with shorter videos. We break video lengths […]
Why traditional TV ads don’t work on the Web
It’s something that many advertising agencies advise their clients to do: take their traditional made-for-TV ads and throw it on YouTube, and hope that the video goes viral. And then it flops. But why? Everyone from the head at the agency to the creative department thought it would be good idea to ‘get online’ this […]
How to get online videos seen by your target audience
Before pressing play It’s one of the most basic pieces of advice in almost all areas of business: Plan ahead. Like any marketing or advertising plan, your online video content should be part of an overall strategy and it should serve a definitive purpose if you want to reap the rewards. How much video content […]
How to use online video as a marketing tool
My last column was a broad overview of content marketing, which involves the creation and sharing of information to increase brand awareness and sales. Video content marketing is for entrepreneurs who are ready to take it up a notch and use one of the best mediums available to connect with an audience. The Content Marketing […]
The best content marketers are creative, consistent and committed
Content marketing has been a buzzword for some time now, and while the overall approach has been around for a while, the majority of businesses I come across are still not taking advantage of this great opportunity right at their fingertips. Defined as the creation and sharing of content to increase brand awareness and sales, […]
5 ways to make video ads that increase sales
If you’re a business owner already using online video to promote or advertise your business, congratulations. You’re ahead of the curve. But if you haven’t yet considered using video to broadcast your brand, you’re missing out. Why? Because using online video will not only improve your search engine rankings and provide an effective marketing tool […]
Why the future is bright for digital advertisers
Canadians are plugged in more than ever, presenting new opportunities for advertisers in the digital space. In its 2013 Digital Future in Focus report, comScore tracked digital trends across Canada, discovering how web use, online video, digital advertising, mobile, social media and e-commerce are defining the current landscape. When it comes to digital media consumption, “we’re […]
Want customers to remember you? Social video is the key
The explosion of the ‘social’ Internet has provided content creators, marketers and advertisers with a cost effective way to distribute and share online video. And unlike traditional advertising, online video lets them target their audience and measure its impact through analytics Social video is content that is influenced by social media and intended to be […]
Calgary Flood – Cleanup Underway – PICTURES 2013 Flooding
Calgary Flood 2013 – Calgary Flood Cleanup Underway: 8 more days. That’s how much longer the state of emergency in Calgary has been extended for, for a total of 21. As of this (Wednesday) morning, 80% of road access has been restored, five of seven downtown power zones have been re-energized, but only 30% of […]