Putting up a single online video and waiting for the revenue to start rolling in isn’t a content strategy. After all, you wouldn’t send just one email, put up just one blog post, or have a TV commercial air just once and expect to really connect with your target customers.

To get the best results, come up with a series of short web videos that you can release over the span of a quarter. It may sound daunting, but if planned correctly, you can shoot 12 online videos and have enough content to release a weekly web video for three months.

via How Not to Screw Up Your Online Video Marketing | NBC

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