Video Advertisers: Your Audience is on Mobile
Back in 2011, only 6% of YouTube views came from mobile devices. But, things have changed dramatically since then. YouTube views coming from mobile devices jumped to 25% in 2012, rose to 40% in 2013, and increased to 50% in 2014. Today, more than half of YouTube views and 65% of Facebook video views occur […]
71% Marketers: Video Converts Best
A new study based on feedback from marketers, confirms that video has been found to convert better than other forms of digital content, with 71% saying online video performs better for them than text and images. 86% of those surveyed in the report from Vidyard and Ascend2, “Video Content Marketing: Identifying Metrics and Measuring Impact” […]
The New Rules for Marketing + Advertising
If you think of marketing as the same thing it was twenty (or even ten) years ago, you’re basically screwed. The reason is simple. What works today is the opposite of what worked in the past. The Old Rules Here’s are the rules for marketing that are taught in most business courses, and are common […]
Using Personalized Video to Deliver Your Mobile Marketing Message
Personalized video ads are a fast-growing sales tool precisely because savvy marketers understand how effective it is in grabbing and holding the viewers’ attention. The growth of the medium is especially pronounced in the mobile sector: With more than six billion mobile subscribers using over half of all total mobile data to view videos on […]
Online Video: Canadians Lead Viewership
“A growing number of Canadians are tossing aside the remote control and TV guide, and turning to their personal computer or smart phone for entertainment. More Canadians watch videos online than any other nation, according to new research from comScore’s Media Metrix. The study revealed that 88 per cent of Canadians – with access to the Internet – […]