Fabric Depot
www.fabricdepot.ca Fabric Depot is Calgary’s largest retail fabric store. We have been around since 1984 as a drapery and \ upholstery fabric wholesaler selling exclusively to drapery and upholstery fabric shops throughout Western Canada and parts of the United States. After turning away retail customers for almost a quarter century we have recently opened our […]
Calgary Marketing: Online Video – Critical For Content Marketing
Calgary Marketing: Online Video – Critical For Content Marketing Online video is gaining strength as the source for content marketing, so says a B2B Demand Generation Benchmark Survey for 2012. The take-away? Most respondents prefer video over white papers, case studies, even live demos with reps. And you should factor that into your 2013 content […]
Calgary Website Video: Put Your Best Face Forward
Calgary Website Video: Put Your Best Face Forward What do people want? To connect. Marketers know that emotion plays a massive role in getting a message across. Consumers choose and stay loyal to certain products and brands because of how they make them feel – and what they broadcast about themselves. It’s no surprise that […]
Mathletics.ca – Calgary Video
Love Learning with Mathletics
84.9% of US internet users watch online video
182 million US internet users watched 38.7 billion online content videos in December, while video ad views totaled 11.3 billion,according to the comScore Video Metrix. Google sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December with 153 million unique viewers, followed by Facebook.com with 58.8 million, […]
Four ways to build your online community in 2013
The year 2012 was pivotal in many ways, introducing online trends that can’t be ignored. Nielsen’s State of the Media: The Social Media Report 2012 highlights the shifts we saw in 2012, as well as the predicted impact they will have in 2013. Social media is more popular than ever and having a presence and […]
Online Video Length: How Long Is Too Long?
Length is an important factor to consider when creating online video content. Viewers will only stick with your video for so long, but the optimal video length tends to vary depending on the purpose of your content. What’s the ideal online video length for marketing? There are so many different rules of thumb when it […]
TV ratings fall, advertisers eye online video
TV ratings fall, advertisers eye online video. The broadcast TV business has had a rough run this season and next season isn’t looking much better. Starting from last fall when their new shows debuted, all four major US networks saw a drop in viewers in the age 18-to-49 demographic, the group most prized by advertisers, […]
Online Videos: Not Just Made By Amateurs Anymore
If you’ve noticed that there was more to watch online this past year than old TV shows and puppy videos, you would be right. This year, there was an explosion of professionally produced videos that were made just for the Internet. Sites like YouTube, Hulu and Netflix all produced exclusive new programming in 2012. Mark […]
Goodbye cute cat videos. YouTube’s top 10 list is all grown up
This year, YouTube looked at “views, shares, searches, parodies, remixes, and responses” to identify 10 videos that everyone was watching and talking about. Turns out, the majority of this year’s top 10 were not advertisements, they were videos that touched viewed on an emotional level to the point where they were compelled to share them […]