Calgary Website Video: Put Your Best Face Forward
Calgary Website Video: Put Your Best Face Forward What do people want? To connect. Marketers know that emotion plays a massive role in getting a message across. Consumers choose and stay loyal to certain products and brands because of how they make them feel – and what they broadcast about themselves. It’s no surprise that […]
Why You Need Video Testimonials – Calgary Business
Why You Need Video Testimonials – Calgary Business Whether your Calgary company is selling a product or service, professional video testimonials have the power to swing purchasing decisions in your favour in a big way. Here’s why: Consumers have a voracious appetite for video Video consumption is increasing year after year: 92 per cent of […]
Mathletics.ca – Calgary Video
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84.9% of US internet users watch online video
182 million US internet users watched 38.7 billion online content videos in December, while video ad views totaled 11.3 billion,according to the comScore Video Metrix. Google sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December with 153 million unique viewers, followed by Facebook.com with 58.8 million, […]
Four ways to build your online community in 2013
The year 2012 was pivotal in many ways, introducing online trends that can’t be ignored. Nielsen’s State of the Media: The Social Media Report 2012 highlights the shifts we saw in 2012, as well as the predicted impact they will have in 2013. Social media is more popular than ever and having a presence and […]
Online Video Length: How Long Is Too Long?
Length is an important factor to consider when creating online video content. Viewers will only stick with your video for so long, but the optimal video length tends to vary depending on the purpose of your content. What’s the ideal online video length for marketing? There are so many different rules of thumb when it […]
Online Videos: Not Just Made By Amateurs Anymore
If you’ve noticed that there was more to watch online this past year than old TV shows and puppy videos, you would be right. This year, there was an explosion of professionally produced videos that were made just for the Internet. Sites like YouTube, Hulu and Netflix all produced exclusive new programming in 2012. Mark […]
Goodbye cute cat videos. YouTube’s top 10 list is all grown up
This year, YouTube looked at “views, shares, searches, parodies, remixes, and responses” to identify 10 videos that everyone was watching and talking about. Turns out, the majority of this year’s top 10 were not advertisements, they were videos that touched viewed on an emotional level to the point where they were compelled to share them […]
Need more proof of the power of video on the Web? Here it is.
Use of video on the Web for business has been the talk of the marketing world in 2012. If it isn’t already obvious to you, data from multiple sources confirm, yet again, the amount of video watched via the Internet continues to climb. It’s no wonder. As the benefits become more obvious, more businesses are […]
Online Video: Put Your Best Face Forward
What do people want? To connect. Marketers know that emotion plays a massive role in getting a message across. Consumers choose and stay loyal to certain products and brands because of how they make them feel – and what they broadcast about themselves. It’s no surprise that re-purposing TV commercials online is not nearly as […]