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DlGITAL & SOCIAL MEDIA NEWS

Businesses Flock To Facebook Video

Businesses Flock To Facebook Video

Odds are that you don’t need stats to prove video is exploding on Facebook, however. Just scroll through your own…

VIDEO MARKETING & ADVERTISING NEWS

Bottom Line: Online Video Increases Conversions

Bottom Line: Online Video Increases Conversions

According to new consumer research from the e-tailing group and Invodo, 57%…

Report: Online video increasingly drives consumer purchases

Report: Online video increasingly drives consumer purchases

Shoppers more likely to buy products after viewing them online. Shoppers who…

social media video

Pitching your business to the media? Digital’s the way to go.

If you’re a small business trying to figure out how to get…

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TV-ad market: intense competition from online video

Broadcast-television ratings have dropped sharply this season. And that, combined with the…

Facebook Video Production: Views Hitting All-Time Highs

Facebook Video Production: Views Hitting All-Time Highs

Facebook reached a new high last month with almost 558 million video…

Online Video Viewers Tune In During Primetime

Online Video Viewers Tune In During Primetime

It should come as no surprise that the prime time for online…

Business owners need to ‘evolve or die’.

Business owners need to ‘evolve or die’.

The expression ‘evolve or die’ always felt a little over-the-top to me,…

Want to ‘wow’ customers? Stop asking them to buy stuff.

Want to ‘wow’ customers? Stop asking them to buy stuff.

My last column on brand journalism sparked some great discussion and more…

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The 7 Mistakes Made By Web Video Advertisers

Clicks do not equal success: Previously, advertisers were mostly interested in whether…

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How to Use 15 vs 30-Second Pre-Roll Ads for Ecommerce Retargeting

Similar to television advertising, the most effective lengths for in-stream online video…

Online Shoppers Love Video Ads

Online Shoppers Love Video Ads

How effective is video advertising on the web? Conversion rates for regular…

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Bring Your Business to Life – YouTube Video Production

Tell your business story, engage with your customers, and track your success……