My career as a journalist spanned nearly a decade. When I left to launch a web-video startup, BizBOXTV, I quickly …
Cut through the ad clutter: tell a great story
Advertisers are starting to push creative boundaries in an attempt to engage, using the latest innovations, from gaming strategies to …
Four ways to build your online community in 2013
The year 2012 was pivotal in many ways, introducing online trends that can’t be ignored. Nielsen’s State of the Media: …
Goodbye cute cat videos. YouTube’s top 10 list is all grown up
This year, YouTube looked at “views, shares, searches, parodies, remixes, and responses” to identify 10 videos that everyone was watching …
Need more proof of the power of video on the Web? Here it is.
Use of video on the Web for business has been the talk of the marketing world in 2012. If it …
Online Video: Put Your Best Face Forward
What do people want? To connect. Marketers know that emotion plays a massive role in getting a message across. Consumers …
Want a higher search ranking overnight? Video is the answer
Some of the clear – and perhaps obvious – benefits of online video for businesses are: Expressing who you are …
There’s so much social media. Where do I start?
As someone who runs a business in the social media space, I’m often asked ‘where do I start? There’s so …
CEOs need to get comfortable with online video
The relevance of video for business continues to increase as the digital world we live in constantly evolves. “Putting video …
In the rough seas of social media, will your brand sink or swim?
When I left a career in broadcast television and launched a new media company three and a half years ago, …