CEOs need to get comfortable with online video

The relevance of video for business continues to increase as the digital world we live in constantly evolves. “Putting video on websites has been a huge success …” according to MarketingSherpa. “Marketers gave us hundreds of great examples touching on dozens of ways in which using video has had a positive impact on sales, lead […]

In the rough seas of social media, will your brand sink or swim?

When I left a career in broadcast television and launched a new media company three and a half years ago, it seemed like a risky move to my family, friends and colleagues. But to me it was obvious that when it comes to media, the one thing I could bet on was change. One of […]

Storytelling: Does your business story get people talking?

The story of your business is a starting point that should never be underestimated. It needs to be an engaging tale to get your message across – one that gets people talking and sharing. People have been telling tales and listening to stories since the beginning of time. Stories carry history, experiences and certain messages, […]

Words of social media wisdom : from the trenches

For many business owners, the online world can be confusing, and understandably so. Where do you start with social media? What do you do when you get there? I thought I would put those questions out to some of the most respected “tweeps” (those on Twitter, for those of you still foreign to that world), […]

PR traditionalists still learning how to navigate digital waters

The evolution of the Internet and social media has, no doubt, disrupted traditional public relations and marketing. The long tradition has been to reach the public via mass media, whether through television, newspapers or radio. An agency or individual would fax or e-mail a standard press release to an assignment editor, news director or reporter, […]

Many professionals missing big opportunity

This week’s assignment was to track down industry-specific business owners who are active on social media, and profile their use, strategies and tips. I chose to treat this as an experiment, searching for Canadian pharmacists, lawyers and accountants on Twitter, specifically. At first glance, this was going to be simple: a few quick keyword/hashtag searches […]