Tuesday morning, talk show host Dave Rutherford announced via Twitter: “I have just been taken off the air on Corus …
Calgary Flooding – 2013 Flood – DRAMATIC PICTURES & VIDEO
Calgary Flooding – 2013 Flood FRIDAY: It’s expected to be Calgary’s worst flood in decades. Thousands of Calgarians have been …
Alberta Flooding 2013 – Floods Calgary, Canmore, Bragg Creek, High River + more. DRAMATIC PICTURES
Alberta Flooding 2013: a state of emergency has been declared across much of Southern Alberta. Below are some of the …
4 reasons to consider branded video content
It’s being called native advertising, brand journalism, branded content, sponsored content, content marketing and custom content, often interchangeably. So, what …
All of your posts, shares and ‘Likes’ tell a story. What’s yours saying?
Consider this: anyone, strangers included, can tell a great deal about you via your digital footprint; that is, the trail …
Your business is still ignoring online advertising? Step up.
As the owner of a new-media startup, the language I speak is common and easily understood by my colleagues and …
Why Your Business Needs Video Testimonials
Whether your company is selling a product or service, professional video testimonials have the power to swing purchasing decisions in …
Pitching your business to the media? Digital’s the way to go.
If you’re a small business trying to figure out how to get your story out there, the digital world we …
Business owners need to ‘evolve or die’.
The expression ‘evolve or die’ always felt a little over-the-top to me, but now I say it with conviction. If …
Want to ‘wow’ customers? Stop asking them to buy stuff.
My last column on brand journalism sparked some great discussion and more questions from my network on exactly how businesses …