Why the future is bright for digital advertisers
Canadians are plugged in more than ever, presenting new opportunities for advertisers in the digital space. In its 2013 Digital Future in Focus report, comScore tracked digital trends across Canada, discovering how web use, online video, digital advertising, mobile, social media and e-commerce are defining the current landscape. When it comes to digital media consumption, “we’re […]
Want customers to remember you? Social video is the key
The explosion of the ‘social’ Internet has provided content creators, marketers and advertisers with a cost effective way to distribute and share online video. And unlike traditional advertising, online video lets them target their audience and measure its impact through analytics Social video is content that is influenced by social media and intended to be […]
Calgary Flood – Cleanup Underway – PICTURES 2013 Flooding
Calgary Flood 2013 – Calgary Flood Cleanup Underway: 8 more days. That’s how much longer the state of emergency in Calgary has been extended for, for a total of 21. As of this (Wednesday) morning, 80% of road access has been restored, five of seven downtown power zones have been re-energized, but only 30% of […]
Dave Rutherford Taken Off-Air – “Criticized Management”: Lack Of Calgary Flood Coverage Resources
Tuesday morning, talk show host Dave Rutherford announced via Twitter: “I have just been taken off the air on Corus radio. Message: don’t criticize management.” The transcript detailing what he said is below… In short, Dave Rutherford spoke out about a inadequacies and lack of resources when it came to providing information to Calgarians about […]
Calgary Flooding – 2013 Flood – DRAMATIC PICTURES & VIDEO
Calgary Flooding – 2013 Flood FRIDAY: It’s expected to be Calgary’s worst flood in decades. Thousands of Calgarians have been forced from their homes as the rivers swell. The City asked people who work downtown to avoid going to work on Friday, while schools, roads and a number of communities were shut down. City officials […]
Alberta Flooding 2013 – Floods Calgary, Canmore, Bragg Creek, High River + more. DRAMATIC PICTURES
Alberta Flooding 2013: a state of emergency has been declared across much of Southern Alberta. Below are some of the most dramatic video and images compiled from across the province, including floods in Calgary, Canmore, Bragg Creek and High River. Stay safe everyone! [View the story “Alberta Flooding 2013 – Floods Calgary, Canmore, High River, […]
4 reasons to consider branded video content
It’s being called native advertising, brand journalism, branded content, sponsored content, content marketing and custom content, often interchangeably. So, what exactly is it? Native advertising is when an advertiser’s message is integrated – often seamlessly – into the rest of a platform’s content. The approach is designed to provide audiences with relevant content, rather than […]
All of your posts, shares and ‘Likes’ tell a story. What’s yours saying?
Consider this: anyone, strangers included, can tell a great deal about you via your digital footprint; that is, the trail you leave behind as you share updates, post pictures or check into places. It’s likely that you’re broadcasting what you look like, where you work, where you’ve been, who you know, what you like to […]
Your business is still ignoring online advertising? Step up.
As the owner of a new-media startup, the language I speak is common and easily understood by my colleagues and contacts in related fields. What’s happening around us online and to media in general seems obvious. I have lived and breathed it for years, and I am immersed in it daily. But what’s happening in […]
Why Your Business Needs Video Testimonials
Whether your company is selling a product or service, professional video testimonials have the power to swing purchasing decisions in your favour in a big way. Here’s why: Consumers have a voracious appetite for video Video consumption is increasing year after year: 92 per cent of Canadians now tune in at home or work, according […]