Pinterest Gets In On The Video Ad Game
Pinterest Inc. is starting to offer video advertising on its image-based social network, seeking to catch up in a fast-growing market. While Facebook and Twitter have honed their video-advertising offerings for years, Pinterest pursued other priorities, like building its business model, improving search and making it possible to buy some items directly from the site. […]
Facebook Will Dominate Advertising For Years To Come
Despite the seemingly high bar set, Facebook’s second quarter earnings blew past expectations. However, the bigger issue here is that Facebook’s longer-term picture is probably one of the best on Wall Street (maybe the best) and CEO Mark Zuckerberg hinted on the earnings call Google’s search business is in his sights. On the earnings call, […]
Video Spending on Social Platforms Rising Fast
Ever since Facebook began selling autoplay video advertising in 2014, the other major social properties—Twitter, Instagram and Snapchat—have become equally aggressive at courting video marketers. As a result, social video spending is growing quickly, as explored in a new eMarketer report, “Video Ads in Social Media: With a Full Slate of Ad Products, the Social […]
YouTube Tweaks, Expands Video Ad Format
Google says it’s ditching the name for its YouTube video ad format, officially moving away from calling it “TrueView in-display.” Well, sort of. The world’s largest video platform will now refer to the format as “TrueView discovery ads.” Yet a second, and likely more important change, will give marketers access to full inventory across the […]
Instagram Pushes Further Into Video Ads
Instagram is pushing further into video ad formats, adding video to the carousel product it launched last year. Carousel, first announced in March 2015, offered advertisers a way to show multiple photos on the same sponsored post. Now advertisers will be able to add multiple videos to the same sponsored post. Videos can be up […]
YouTube Launches 6-Second “Bumper” Video Ads
YouTube has added a short-form video ad option to its lineup. Called Bumper ads, the six-second videos are available through AdWords and sold on a CPM basis. Google is presenting Bumper ads as an add-on to traditional TrueView or Google Preferred campaigns. The short snippets are meant to complement the broader messaging and help extend […]
71% Of Marketers To Run Video Ads On Social Media This Year
70.8% of marketers are planning on running video ads on social media over the next 12 months, according to research by cloud-based video creation service Animoto, as reported by eMarketer. Of the marketers planning to run video ads on social, the majority plan to do so on Facebook (65.8%), followed by YouTube (42.3%), Instagram (27.4%), […]
Online Video Advertising Spends Increase 43%
Online Video Advertising Spends On The Rise The year saw many more brands spending marketing & advertising dollars on online video advertising platforms. The research firm L2 found brands increased their ad spend last year on online video platforms by 43%. L2 studied nine markets across the world, including the U.S., UK, Brazil, Germany, Canada, France, […]
Why Professional Video Production Matters
Professional Video Production The professional video production world is evolving faster than ever before. The availability and affordability of HD video cameras & editing software is giving the impression that “anyone can do it” – similar to the first websites back in the 90’s. But just because you can, doesn’t mean you should. Successful professional […]
Social Media Video
Social Media Video – Hot In 2016 🔥 Social Media Video = Social Media + Online Video Marketing & Advertising. It’s popularity has been increasing incredible amounts over the past years on platforms way beyond the king of video, YouTube. While YouTube probably pops into your mind when you think of online video, it’s definitely not the […]