Synced Facebook & Instagram Ads – The New Normal?
Advertisers have their best chance yet to double flank consumers on social media as Instagram continues to expand its advertising capabilities by building on what Facebook started long ago. Instagram Ads are powered with Facebook’s huge collection of interest-level user data, and the developments beg the question: Will well-budgeted campaigns now almost always include both Facebook […]
70% Of Car Buyers: Influenced By Online Video
The average car shopper today makes just two dealership visits in the search for the perfect vehicle. That’s because today car shoppers turn to mobile to research models, find deals, and get real-time advice. A new Google report titled ‘5 Auto Shopping Moments Every Brand Must Own’ highlights just how important online video (& YouTube […]
Facebook Video Ad Spends Tops Photo Ads
Facebook Video Ad Spends Rising The third quarter of 2015 marked the first time spending on Facebook video ad spending topped spending on photo ads, according to SocialCode, a Facebook Marketing Partner. SocialCode attributed the surge in Facebook video advertising by its clients to the social network’s introduction of target rating point buying for video […]
Risky Business: Creating (Bad) Videos In-House
As the founder of an online video agency, I see many businesses try to attempt creating video in-house. We get it: professional video can get expensive, and their iPhones/iPads shoot HD footage… so they think it would be an easier and cheaper solution to just whip something up themselves. Just because the tech is cheaper […]
Social Video – Big For Brands
Social Video = Massive Marketing & Advertising Opportunity First of all, let’s clarify what “Social Video” is. Social Video = Social Media + Online Video Marketing & Advertising. Essentially, creating video content that is designed for social media platforms such as: YouTube Facebook Instagram Twitter, etc… Your Social videos need to be designed specifically for social […]
Instagram Advertising – Now You Can Too
Instagram Advertising With a quickly growing and engaged community of more than 400M, Instagram is one of the world’s largest mobile ads platforms & Instagram advertising is a lucrative option for businesses. Businesses are now able to share their stories with a highly engaged audience and drive direct action with personalized video ads. Instagram video […]
Best Bang For Your Buck: Facebook or YouTube Video?
Like many major marketers, Reebok wondered where its digital video ad dollars might be better spent—Facebook or YouTube video —and it partnered with Pixability to find out. The company tested its campaign by Venables Bell & Partners, featuring NFL player J.J. Watt endorsing the ZPump Fusion sneaker. The results showed combining YouTube and Facebook buys is the […]
Video Marketing: Tell Your Dealership’s Story
The latest statistics about the growth and reach of online video offer convincing proof of its potential for marketing purposes. According to a recent infographic from HighQ.com, “2015: The year of video marketing,” 78% of people say they watch online videos weekly, and 55% watch them daily. Of these video viewers, 65% watch more than […]
Facebook: “A” Grade – Social Ad Targeting
Paid advertising on social media properties is delivering a solid return on investment, according to marketers in a recent eMarketer’s report called “Social Advertising Effectiveness Scorecard: Industry Execs Grade the Leading Platforms.” “The executives we interviewed said one of the key strengths of paid social media advertising is its targeting capabilities,” said eMarketer principal analyst […]
Facebook Hits 8B Video Views Per Day
Facebook Hits 8 Billion Video Views/Day, Challenges YouTube Did you know? More than 1 billion people use Facebook every single day 1.39 billion people now use Facebook on mobile devices, including more than 1 billion on Android There are 8 billion daily video views on Facebook More than 500 million people watch videos on the […]