Risky Business: Creating (Bad) Videos In-House
As the founder of an online video agency, I see many businesses try to attempt creating video in-house. We get it: professional video can get expensive, and their iPhones/iPads shoot HD footage… so they think it would be an easier and cheaper solution to just whip something up themselves. Just because the tech is cheaper […]
Social Video – Big For Brands
Social Video = Massive Marketing & Advertising Opportunity First of all, let’s clarify what “Social Video” is. Social Video = Social Media + Online Video Marketing & Advertising. Essentially, creating video content that is designed for social media platforms such as: YouTube Facebook Instagram Twitter, etc… Your Social videos need to be designed specifically for social […]
Instagram Advertising – Now You Can Too
Instagram Advertising With a quickly growing and engaged community of more than 400M, Instagram is one of the world’s largest mobile ads platforms & Instagram advertising is a lucrative option for businesses. Businesses are now able to share their stories with a highly engaged audience and drive direct action with personalized video ads. Instagram video […]
Best Bang For Your Buck: Facebook or YouTube Video?
Like many major marketers, Reebok wondered where its digital video ad dollars might be better spent—Facebook or YouTube video —and it partnered with Pixability to find out. The company tested its campaign by Venables Bell & Partners, featuring NFL player J.J. Watt endorsing the ZPump Fusion sneaker. The results showed combining YouTube and Facebook buys is the […]
Video Marketing: Tell Your Dealership’s Story
The latest statistics about the growth and reach of online video offer convincing proof of its potential for marketing purposes. According to a recent infographic from HighQ.com, “2015: The year of video marketing,” 78% of people say they watch online videos weekly, and 55% watch them daily. Of these video viewers, 65% watch more than […]
Facebook: “A” Grade – Social Ad Targeting
Paid advertising on social media properties is delivering a solid return on investment, according to marketers in a recent eMarketer’s report called “Social Advertising Effectiveness Scorecard: Industry Execs Grade the Leading Platforms.” “The executives we interviewed said one of the key strengths of paid social media advertising is its targeting capabilities,” said eMarketer principal analyst […]
Facebook Hits 8B Video Views Per Day
Facebook Hits 8 Billion Video Views/Day, Challenges YouTube Did you know? More than 1 billion people use Facebook every single day 1.39 billion people now use Facebook on mobile devices, including more than 1 billion on Android There are 8 billion daily video views on Facebook More than 500 million people watch videos on the […]
Study: Online Video delivers highest conversions (vs other content)
While marketers increasingly appreciate the importance of video in their content mix and agree it produces the best conversions, a new report finds most marketers are still not effectively measuring the effectiveness of their online video efforts. According a new report by Demand Metric, video remains extremely prevalent as a content type. Of the B2B and […]
73% Marketers Say Video Positively Impacts ROI
Over the past few years, online video has become an increasingly vital part of the content marketing mix for a huge number of brands. A new study, based on survey results from 350 B2B marketing, agency and management professionals confirms that 73% of respondents believe that video positively impacts marketing results and ROI. The Web […]
Vancouver Online Video Production
Vancouver Online Video Production Are you looking to work with the best Vancouver Online Video Production company for your Website Video or Social Media Video efforts? Look no further. BizBOXTV has produced hundreds of internet & online videos for business and corporate video clients in Vancouver & right across Canada… + we want to help Broadcast Your […]