Video Advertisers: Your Audience is on Mobile
Back in 2011, only 6% of YouTube views came from mobile devices. But, things have changed dramatically since then. YouTube views coming from mobile devices jumped to 25% in 2012, rose to 40% in 2013, and increased to 50% in 2014. Today, more than half of YouTube views and 65% of Facebook video views occur […]
71% Marketers: Video Converts Best
A new study based on feedback from marketers, confirms that video has been found to convert better than other forms of digital content, with 71% saying online video performs better for them than text and images. 86% of those surveyed in the report from Vidyard and Ascend2, “Video Content Marketing: Identifying Metrics and Measuring Impact” […]
YouTube Turns 10 – BizREBELS
It’s time to take a look at how far youtube video & video advertising has come:
Online Video: more popular than Facebook & Twitter by 2017
Online video isn’t just growing fast, it’s growing faster than any other type of consumer service offering – and soon it’s going to be even more popular than Facebook, Twitter and Co, according to Cisco’s new Visual Networking Index forecast. The newest edition of Cisco’s data-heavy report on how we all spend our time and […]
All of your posts, shares and ‘Likes’ tell a story. What’s yours saying?
Consider this: anyone, strangers included, can tell a great deal about you via your digital footprint; that is, the trail you leave behind as you share updates, post pictures or check into places. It’s likely that you’re broadcasting what you look like, where you work, where you’ve been, who you know, what you like to […]
13 Billion+ Video Ads Viewed Last Month
Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Data from the comScore Video Metrix also showed that over 180 million Americans watched almost 40 billion online content videos in April. Google Sites came in as the number one online video content property, primarily […]
Online video gains viewers. TV’s losses mount.
As online video gains viewers, cable TV’s losses mount. While 60% of US internet users surveyed told AYTM Market Research that they still had a cable TV subscription in May 2013, another 23% said they had a subscription in the past, but not any longer. Consumers’ inclination to watch cable and network TV as it […]
100+ hours of video uploaded to YouTube every minute
“When YouTube’s site first launched in May 2005, we never could have imagined the endless ways in which you would inspire, inform and entertain us every day.” Today, more than 100 hours of video are uploaded to YouTube every minute. That’s more than four days of video uploaded each minute! Every month, more than 1 […]
YouTube reportedly nears launch of paid channel subscriptions
YouTube reportedly could launch its paid subscription service for some of its specialist video channels as early as this week. The a la carte service, which could involve as many as 50 video channels, would allow single channel subscriptions for as little as $1.99 a month, people familiar with the plan tell The Financial Times. […]
YouTube Says The Battle With TV Is Already Over
Tele-what? YouTube touts itself not as a TV alternative, but a new-generation video platform NEW YORK (AP) — YouTube vs. TV? YouTube says the battle — if there ever was one — is over. In a flashy presentation to advertisers Wednesday night, Google Executive Chairman Eric Schmidt declined to forecast that Internet video will displace […]