“Audi Brand Specialists” – Glenmore Audi

www.glenmoreaudi.com Glenmore Audi; we’re a family owned dealership located in SW Calgary specializing in selling new and used Audis in  Calgary and Southern Alberta. Our doors opened in April 2002 when we saw the demand for the Audi product grow enough to branch away from our sister dealership, South Centre Fine Cars. Years later we […]

Want to ‘wow’ customers? Stop asking them to buy stuff.

My last column on brand journalism sparked some great discussion and more questions from my network on exactly how businesses can implement a brand journalism strategy. Just to recap: Brand journalism is a useful way for brands, big and small, to use the approach of professional journalists to create, curate and share expert content in […]

Cut through the ad clutter: tell a great story

Advertisers are starting to push creative boundaries in an attempt to engage, using the latest innovations, from gaming strategies to social media to branded video and Web TV content. But with all of the clutter we are surrounded by in this digital age, getting someone to pay attention to a company’s brand message seems to […]