YouTube Says The Battle With TV Is Already Over
Tele-what? YouTube touts itself not as a TV alternative, but a new-generation video platform NEW YORK (AP) — YouTube vs. TV? YouTube says the battle — if there ever was one — is over. In a flashy presentation to advertisers Wednesday night, Google Executive Chairman Eric Schmidt declined to forecast that Internet video will displace […]
LinkedIn Introduces Video to Professional Profiles
You can now add video to professional profiles on LinkedIn, according to the LinkedIn Blog. With this new feature, you can now “tell a story” through video as you look for professional connections or a new job or whatever you use LinkedIn for. Getting noticed is obviously a competitive business, and video is obviously sweeping […]
Industry Milestone: Nielsen Expands Digital Measurement
Today Nielsen announced a pilot program for Nielsen Digital Program Ratings, which will measure audiences for TV content viewed online. A+E, ABC, AOL, CBS, The CW, Discovery Communications, FOX, NBC and Univision have all signed on to participate in this test, which will begin in May and run through July. Nielsen is a global provider […]
Advertising – Local & National Online Video Ads
What makes BizBOXTV the premiere Advertising choice for businesses across Canada? Two words…. Video Analytics. No other advertising medium compares with the power of online video advertising. The proof is in the #’s… Online Shoppers Love Video Ads “Research suggests that once consumers start watching video ads — purchase conversion rates skyrocket..” “66 percent who […]
Bottom Line: Online Video Increases Conversions
According to new consumer research from the e-tailing group and Invodo, 57% of online consumers feel more confident when watching product videos before making purchases online. This is an increase of nearly 10% over last year’s online video survey. Confident shoppers are happy shoppers, and online video helps to create positive sentiments towards your brand. […]
Online Video Viewers Tune In During Primetime
It should come as no surprise that the prime time for online video viewing is now the same as it is for traditional TV, but now we’re seeing research to prove that out. As more viewing moves to mobile, tablet, and connected TV devices, the amount of viewing that happens online during the prime time […]
Content Marketing: Why Online Video Is Vital
Content Marketing: Why Online Video Is Vital If you feel online video is just another over hyped, passing fad, think again. In fact, online video is gaining strength as a source for content marketing, as highlighted by the recent B2B Demand Generation Benchmark Survey for 2012. The take-away? Most respondents prefer video over white papers, […]
Edmonton Video Production
BizBOXTV- An Edmonton Video Production Company — Serving: Calgary, Edmonton, Toronto + more! Broadcast Your Brand™ Brand Journalism™ Online Video Production + Video Advertising + Social Media Marketing BizBOXTV’s corporate video clients & partners include major media networks, large corporations as well as small-medium businesses in all cities & industries across Canada and North America. […]
TV ratings fall, advertisers eye online video
TV ratings fall, advertisers eye online video. The broadcast TV business has had a rough run this season and next season isn’t looking much better. Starting from last fall when their new shows debuted, all four major US networks saw a drop in viewers in the age 18-to-49 demographic, the group most prized by advertisers, […]
Branded Video: Extreme Power
Video content uploaded to the internet is a powerful sales and marketing tool, and watching branded video online is now an incredibly common activity, according to the Social Video Report. With branded online video become increasingly popular, it’s important to get to grips with it and learn how to incorporate it into your overall business […]