Digital Ad Effectiveness Improves, Ad Dollars Following
When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies. It’s very easy to get caught up in the process when, in the end, all anyone wants to know is “did it actually work?” TV has historically controlled the lion’s share […]
Using Personalized Video to Deliver Your Mobile Marketing Message
Personalized video ads are a fast-growing sales tool precisely because savvy marketers understand how effective it is in grabbing and holding the viewers’ attention. The growth of the medium is especially pronounced in the mobile sector: With more than six billion mobile subscribers using over half of all total mobile data to view videos on […]
Original Professional Online Video: 45 Million Unique Viewers A Month
A few examples of Original Professional Online Video are media companies like Wall Street Journal’s Live News), Funny or Die, Howcast, Netflix original series, or YouTube original channels (such as Buzzfeed or The Onion or Mental Floss). I would probably throw Cracked’s videos in there too. Anything that is made specifically online and is not […]
100+ hours of video uploaded to YouTube every minute
“When YouTube’s site first launched in May 2005, we never could have imagined the endless ways in which you would inspire, inform and entertain us every day.” Today, more than 100 hours of video are uploaded to YouTube every minute. That’s more than four days of video uploaded each minute! Every month, more than 1 […]
Cable is bleeding. Cord cutting could be at fault.
US Pay TV had a really bad first quarter this year, with cable companies losing an estimated 263,735 subscribers from New Year’s Day to the end of March, according to the Leichtman Research Group. Satellite TV providers and phone companies with a TV business gained some subscribers during the same time period, but fewer than […]
A Secret Cartel Keeps The Dying Broadcast TV Industry Afloat
The price of television advertising continues to skyrocket, even though audiences have dwindled as viewers have moved onto alternative, web-based video platforms. There are up to 17% fewer TV watchers in some demographics this year, compared to previous seasons. How, you ask, is this even possible? The prices stay high because the TV networks act […]
Facebook video ads coming, will autoplay in your feed
Facebook is reportedly plotting a way to squeeze even more adverts into your News Feed — and this time they’ll be moving pictures! Zuckerberg and pals are going to debut the new video ads in July, the Financial Times reports, in a bid to wring more cash out of the 750 million-strong social network. Adverts […]
Funds previously for print being shifted to social & video content
Marketers continue to spend more on custom content, according to a recently released study from the Custom Content Council. On average, companies allocate 39 percent of their marketing, advertising and communications budgets toward content creation. While spending on all types of marketing rose 9.2 percent between 201 2 and 2013, there is an increasing push […]
Twitter’s video-sharing Vine exploded 200% last month
Traffic to Twitter’s video-sharing network Vine exploded last month, making Vine.com one of the fastest-growing sites in America. Vine hit second place on Compete.com’s fast mover list for April, surpassing two million unique visitors to the website alone. “We may be witnessing the rise of Twitter’s recently acquired Vine,” Compete.com’s Conor O’Mahony said in an […]
Why Advertisers Need to Get Serious About Video
We are at the brink of a watershed moment in digital video. Fueled by the high demand for premium, original content, this second annual marketplace, taking place this week (April 29-May 3), is widely expected to attract $1 billion of investment. This level of investment inevitably will propel the entire digital video ad industry. Advertisers […]