Online Video Advertising On The Rise
Agency Survey: Online Video Advertising On The Rise In Canada Online Video Advertising is catching up with the levels of online video content consumed by Canadians, according to a new study from BrightRoll and IAB (Interactive Advertising Bureau of Canada). A survey of 100+ marketing & advertising agency execs reveals that 1/3 of agency requests […]
Advertising
Advertising – BizBOXTV Video Advertising Are you looking for a great way to Advertise your business? Whether you have a local, national or international business, BizBOXTV offers a quick, easy and powerful way to get your business seen by it’s target demographic. If you’ve been spending most of your hard earned marketing + advertising dollars […]
5 ways to make video ads that increase sales
If you’re a business owner already using online video to promote or advertise your business, congratulations. You’re ahead of the curve. But if you haven’t yet considered using video to broadcast your brand, you’re missing out. Why? Because using online video will not only improve your search engine rankings and provide an effective marketing tool […]
Online Evolution: 2013 – The Year of Brand Advertising
For marketers, 2013 marks a shift in online advertising—to bigger budgets, sounder metrics and a continuing focus on brand advertising that we identified last year. According to the 2013 Online Advertising Performance Outlook, a report produced jointly by Vizu, a Nielsen company, and the CMO Council, advertisers are changing how they view the online medium. […]
Facebook Video Production: Views Hitting All-Time Highs
Facebook reached a new high last month with almost 558 million video views, according to comScore’s February 2013 US Online Video Rankings. For the month, Facebook was second with 61.2 million unique video viewers — well behind Google/YouTube’s 150.6 million uniques. Facebook’s 558 million video views was third overall, way behind Google/YouTube’s 11.3 billion and […]
Super Bowl Ads: 600% More Views On YouTube: Suck It, Television
So it turns out that when it comes to Super Bowl ads, all of us are like a bunch of children with Christmas presents — we just don’t want to wait. According to YouTube, showing an ad online before the Super Bowl floods that ad with conscious eyeballs BIG TIME. Try 600% more eyeballs. Studies […]
Cut through the ad clutter: tell a great story
Advertisers are starting to push creative boundaries in an attempt to engage, using the latest innovations, from gaming strategies to social media to branded video and Web TV content. But with all of the clutter we are surrounded by in this digital age, getting someone to pay attention to a company’s brand message seems to […]