Advertisers Flock To Facebook Video
Videos on Facebook now get 4 billion daily views, almost four times the figure from a year ago, according to Fortune. And it’s working for online publishers too: Buzzfeed had 500 million video views on Facebook in April, while Mic saw 33 million views from 8 videos in just two months. That kind of reach will […]
Businesses Flock To Facebook Video
Odds are that you don’t need stats to prove video is exploding on Facebook, however. Just scroll through your own News Feed. Video is everywhere. The amount of video posted from people and brands to Facebook’s News Feed increased 260% year-over-year, Facebook recently reported. With the proliferation of video on Facebook, it’s becoming increasingly important […]
Impact of Facebook Video Beyond View Counts
Facebook users are impacted by video ads even before viewing them for a full second, according to a Nielsen study commissioned by the social network’s marketing science team. Facebook explained the motivation behind the study in a Facebook for Business post: Online channels like News Feed changed how people consume content, giving them the power to decide what […]