71% Marketers: Video Converts Best
A new study based on feedback from marketers, confirms that video has been found to convert better than other forms of digital content, with 71% saying online video performs better for them than text and images. 86% of those surveyed in the report from Vidyard and Ascend2, “Video Content Marketing: Identifying Metrics and Measuring Impact” […]
Funds previously for print being shifted to social & video content
Marketers continue to spend more on custom content, according to a recently released study from the Custom Content Council. On average, companies allocate 39 percent of their marketing, advertising and communications budgets toward content creation. While spending on all types of marketing rose 9.2 percent between 201 2 and 2013, there is an increasing push […]
Content Marketing: Why Online Video Is Vital
Content Marketing: Why Online Video Is Vital If you feel online video is just another over hyped, passing fad, think again. In fact, online video is gaining strength as a source for content marketing, as highlighted by the recent B2B Demand Generation Benchmark Survey for 2012. The take-away? Most respondents prefer video over white papers, […]