Video Advertisers: Your Audience is on Mobile
Back in 2011, only 6% of YouTube views came from mobile devices. But, things have changed dramatically since then. YouTube views coming from mobile devices jumped to 25% in 2012, rose to 40% in 2013, and increased to 50% in 2014. Today, more than half of YouTube views and 65% of Facebook video views occur […]
71% Marketers: Video Converts Best
A new study based on feedback from marketers, confirms that video has been found to convert better than other forms of digital content, with 71% saying online video performs better for them than text and images. 86% of those surveyed in the report from Vidyard and Ascend2, “Video Content Marketing: Identifying Metrics and Measuring Impact” […]
Todd Gallant Leaves CTV Calgary – Joins BizBOXTV
Todd Gallant Leaves CTV Calgary – Joins BizBOXTV FOR IMMEDIATE RELEASE : TODD GALLANT June 2013 TRACKING A MASSIVE SHIFT FROM TRADITIONAL MEDIA, LONG TIME CALGARY TV WEATHERMAN, TODD GALLANT MAKES THE JUMP TO DIGITAL. “With the media landscape well into it’s online evolution, I continue to witness the rush of viewers and advertisers, […]
Dave Rutherford Taken Off-Air – “Criticized Management”: Lack Of Calgary Flood Coverage Resources
Tuesday morning, talk show host Dave Rutherford announced via Twitter: “I have just been taken off the air on Corus radio. Message: don’t criticize management.” The transcript detailing what he said is below… In short, Dave Rutherford spoke out about a inadequacies and lack of resources when it came to providing information to Calgarians about […]
13 Billion+ Video Ads Viewed Last Month
Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Data from the comScore Video Metrix also showed that over 180 million Americans watched almost 40 billion online content videos in April. Google Sites came in as the number one online video content property, primarily […]
Advertisers To Spend $10 Billion This Week On Broken TV Model
This week, advertisers will sit down with the broadcast TV networks and hash out their “upfront” ad buying deals for the year. The talks are one of advertising’s huge, dramatic set-pieces. As Ad Age describes it, “possibly as few as 40 people from the networks, agencies and brands will go into backrooms and decide how […]
Your business is still ignoring online advertising? Step up.
As the owner of a new-media startup, the language I speak is common and easily understood by my colleagues and contacts in related fields. What’s happening around us online and to media in general seems obvious. I have lived and breathed it for years, and I am immersed in it daily. But what’s happening in […]
Facebook video ads coming, will autoplay in your feed
Facebook is reportedly plotting a way to squeeze even more adverts into your News Feed — and this time they’ll be moving pictures! Zuckerberg and pals are going to debut the new video ads in July, the Financial Times reports, in a bid to wring more cash out of the 750 million-strong social network. Adverts […]
LinkedIn Introduces Video to Professional Profiles
You can now add video to professional profiles on LinkedIn, according to the LinkedIn Blog. With this new feature, you can now “tell a story” through video as you look for professional connections or a new job or whatever you use LinkedIn for. Getting noticed is obviously a competitive business, and video is obviously sweeping […]
Twitter Advertising Now Open to All US Users
Twitter advertising now has options for all U.S. users. The company had previously made advertising on the platform invite-only. Twitter advertising was first introduced in 2010, and has been expanding advertising on the social network ever since. Most recently, Twitter opened its advertising API to third parties, which will let larger advertisers create more sophisticated […]