Traditional PR may disappear altogether as it gives way to ‘brand journalism’, shifting the focus of a brand’s efforts from …
Brand Journalism : Bold Predictions for 2013
# 4. Brand journalism will become a norm. Whether you are a brand journalism advocate or not, it is difficult …
Brand Smart with Brand Journalism
Brand journalism stands for combining the tenets of traditional journalism with “brand storytelling” (using the techniques of marketing and public …
Storytelling: Does your business story get people talking?
The story of your business is a starting point that should never be underestimated. It needs to be an engaging …
7 Reasons Your Content Marketing Needs a Brand Journalist
Brands now have the ability to bypass the traditional press and tell their own story in their own voice in …
Is that an ad or a news story – and does it matter which?
Brand journalism is storytelling meant to draw readers to a company’s field of expertise, without laying on the hard sell. …
Content Marketing: why brands need an editorial positioning
Everybody in marketing is talking about content. But few brands are making it. And when they are, even fewer are …
Musts for successful Brand Journalism
It’s called brand journalism, a new form of communications for business that’s rapidly emerging as the digital revolution continues to …
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