Video marketing is the future of marketing. In the past, marketing was about getting your name out there. Now, it’s …
4 reasons to consider branded video content
It’s being called native advertising, brand journalism, branded content, sponsored content, content marketing and custom content, often interchangeably. So, what …
Want to ‘wow’ customers? Stop asking them to buy stuff.
My last column on brand journalism sparked some great discussion and more questions from my network on exactly how businesses …
Hello Brand Journalism, Farewell ‘push’ marketing.
My career as a journalist spanned nearly a decade. When I left to launch a web-video startup, BizBOXTV, I quickly …
Content Marketing: Why Online Video Is Vital
Content Marketing: Why Online Video Is Vital If you feel online video is just another over hyped, passing fad, think …
Cut through the ad clutter: tell a great story
Advertisers are starting to push creative boundaries in an attempt to engage, using the latest innovations, from gaming strategies to …
Brand Journalism: how-to, a success guide
No matter how you define it, brand journalism has a number of key principles: It provides customers with true value. …
The buzz around Brand Journalism
Brand journalism has become the buzzword in the marketing and PR profession. As the digital space takes over and marketing …
Brand Journalism: Defined
Larry Light, chief marketing officer at McDonald’s, said in 2004 that mass marketing no longer worked and that “no single …
‘Brand Journalism’ : The New PR?
Here’s the question of the day: Instead of struggling with media gatekeepers to win coverage and attract wandering eyes to …
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