Video Marketing Trends To Watch
Video marketing is the future of marketing. In the past, marketing was about getting your name out there. Now, it’s about creating an effective brand, compelling storytelling and measuring the success of that story. It’s no longer enough to create a brand and expect it to sell. Effective marketing requires both long-term thinking and short-term quick […]
4 reasons to consider branded video content
It’s being called native advertising, brand journalism, branded content, sponsored content, content marketing and custom content, often interchangeably. So, what exactly is it? Native advertising is when an advertiser’s message is integrated – often seamlessly – into the rest of a platform’s content. The approach is designed to provide audiences with relevant content, rather than […]
Want to ‘wow’ customers? Stop asking them to buy stuff.
My last column on brand journalism sparked some great discussion and more questions from my network on exactly how businesses can implement a brand journalism strategy. Just to recap: Brand journalism is a useful way for brands, big and small, to use the approach of professional journalists to create, curate and share expert content in […]
Hello Brand Journalism, Farewell ‘push’ marketing.
My career as a journalist spanned nearly a decade. When I left to launch a web-video startup, BizBOXTV, I quickly discovered storytelling was part of my DNA, evident in the process and style of my new media company and how it approached its first productions. It wasn’t about story-boarding or scripting, it was about asking […]
Content Marketing: Why Online Video Is Vital
Content Marketing: Why Online Video Is Vital If you feel online video is just another over hyped, passing fad, think again. In fact, online video is gaining strength as a source for content marketing, as highlighted by the recent B2B Demand Generation Benchmark Survey for 2012. The take-away? Most respondents prefer video over white papers, […]
Cut through the ad clutter: tell a great story
Advertisers are starting to push creative boundaries in an attempt to engage, using the latest innovations, from gaming strategies to social media to branded video and Web TV content. But with all of the clutter we are surrounded by in this digital age, getting someone to pay attention to a company’s brand message seems to […]
Brand Journalism: how-to, a success guide
No matter how you define it, brand journalism has a number of key principles: It provides customers with true value. It’s not a sales pitch and is without a hidden agenda. It’s transparent. Like traditional journalism, brand journalism is built upon a commitment to factual, unbiased information. It provides an opportunity for you to provide […]
The buzz around Brand Journalism
Brand journalism has become the buzzword in the marketing and PR profession. As the digital space takes over and marketing and PR campaigns gear themselves towards “engaging” with their customers, brand journalism is two words on everyone’s lips. But what is it? For starters, it’s nothing new. Smart entrepreneurs have, for many years before the […]
Brand Journalism: Defined
Larry Light, chief marketing officer at McDonald’s, said in 2004 that mass marketing no longer worked and that “no single ad tells the whole story.” McDonald’s, he said, had adopted a new marketing technique: “brand journalism”. Light defined brand journalism, brand narrative or brand chronicle, as a way to record “what happens to a brand […]
‘Brand Journalism’ : The New PR?
Here’s the question of the day: Instead of struggling with media gatekeepers to win coverage and attract wandering eyes to your brand, should you simply become the media? Instead of providing access to key personalities and emailing quotes for a big story, why not just tell the story yourself? According to Blue Fountain Media strategist […]