Video Views Reach Another All-Time High
ComScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion. Top 10 Video Content Properties by Unique Viewers […]
13 Billion+ Video Ads Viewed Last Month
Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Data from the comScore Video Metrix also showed that over 180 million Americans watched almost 40 billion online content videos in April. Google Sites came in as the number one online video content property, primarily […]
Advertisers To Spend $10 Billion This Week On Broken TV Model
This week, advertisers will sit down with the broadcast TV networks and hash out their “upfront” ad buying deals for the year. The talks are one of advertising’s huge, dramatic set-pieces. As Ad Age describes it, “possibly as few as 40 people from the networks, agencies and brands will go into backrooms and decide how […]