The New Rules for Marketing + Advertising
If you think of marketing as the same thing it was twenty (or even ten) years ago, you’re basically screwed. The reason is simple. What works today is the opposite of what worked in the past. The Old Rules Here’s are the rules for marketing that are taught in most business courses, and are common […]
Online Video Ads More Effective Than TV
Advertising executives admit the tide of ads is changing and online video ads taking the lead, new research has found. Seventy-five percent of ad agency executives say that online video ads are more effective than traditional TV ads compared with just 17 percent who say they are less effective. That sentiment is shared when comparing […]
Online video gains viewers. TV’s losses mount.
As online video gains viewers, cable TV’s losses mount. While 60% of US internet users surveyed told AYTM Market Research that they still had a cable TV subscription in May 2013, another 23% said they had a subscription in the past, but not any longer. Consumers’ inclination to watch cable and network TV as it […]
Digital Ad Effectiveness Improves, Ad Dollars Following
When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies. It’s very easy to get caught up in the process when, in the end, all anyone wants to know is “did it actually work?” TV has historically controlled the lion’s share […]
Cable is bleeding. Cord cutting could be at fault.
US Pay TV had a really bad first quarter this year, with cable companies losing an estimated 263,735 subscribers from New Year’s Day to the end of March, according to the Leichtman Research Group. Satellite TV providers and phone companies with a TV business gained some subscribers during the same time period, but fewer than […]
A Secret Cartel Keeps The Dying Broadcast TV Industry Afloat
The price of television advertising continues to skyrocket, even though audiences have dwindled as viewers have moved onto alternative, web-based video platforms. There are up to 17% fewer TV watchers in some demographics this year, compared to previous seasons. How, you ask, is this even possible? The prices stay high because the TV networks act […]
TV ratings fall, advertisers eye online video
TV ratings fall, advertisers eye online video. The broadcast TV business has had a rough run this season and next season isn’t looking much better. Starting from last fall when their new shows debuted, all four major US networks saw a drop in viewers in the age 18-to-49 demographic, the group most prized by advertisers, […]