If you think of marketing as the same thing it was twenty (or even ten) years ago, you’re basically screwed. …
Online Video Ads More Effective Than TV
Advertising executives admit the tide of ads is changing and online video ads taking the lead, new research has found. …
Online video gains viewers. TV’s losses mount.
As online video gains viewers, cable TV’s losses mount. While 60% of US internet users surveyed told AYTM Market Research …
Digital Ad Effectiveness Improves, Ad Dollars Following
When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, …
Cable is bleeding. Cord cutting could be at fault.
US Pay TV had a really bad first quarter this year, with cable companies losing an estimated 263,735 subscribers from …
A Secret Cartel Keeps The Dying Broadcast TV Industry Afloat
The price of television advertising continues to skyrocket, even though audiences have dwindled as viewers have moved onto alternative, web-based …
TV ratings fall, advertisers eye online video
TV ratings fall, advertisers eye online video. The broadcast TV business has had a rough run this season and next …