Online video gains viewers. TV’s losses mount.
As online video gains viewers, cable TV’s losses mount. While 60% of US internet users surveyed told AYTM Market Research that they still had a cable TV subscription in May 2013, another 23% said they had a subscription in the past, but not any longer. Consumers’ inclination to watch cable and network TV as it […]
Cable is bleeding. Cord cutting could be at fault.
US Pay TV had a really bad first quarter this year, with cable companies losing an estimated 263,735 subscribers from New Year’s Day to the end of March, according to the Leichtman Research Group. Satellite TV providers and phone companies with a TV business gained some subscribers during the same time period, but fewer than […]
Advertisers To Spend $10 Billion This Week On Broken TV Model
This week, advertisers will sit down with the broadcast TV networks and hash out their “upfront” ad buying deals for the year. The talks are one of advertising’s huge, dramatic set-pieces. As Ad Age describes it, “possibly as few as 40 people from the networks, agencies and brands will go into backrooms and decide how […]
A Secret Cartel Keeps The Dying Broadcast TV Industry Afloat
The price of television advertising continues to skyrocket, even though audiences have dwindled as viewers have moved onto alternative, web-based video platforms. There are up to 17% fewer TV watchers in some demographics this year, compared to previous seasons. How, you ask, is this even possible? The prices stay high because the TV networks act […]
YouTube Says The Battle With TV Is Already Over
Tele-what? YouTube touts itself not as a TV alternative, but a new-generation video platform NEW YORK (AP) — YouTube vs. TV? YouTube says the battle — if there ever was one — is over. In a flashy presentation to advertisers Wednesday night, Google Executive Chairman Eric Schmidt declined to forecast that Internet video will displace […]