When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, …
Using Personalized Video to Deliver Your Mobile Marketing Message
Personalized video ads are a fast-growing sales tool precisely because savvy marketers understand how effective it is in grabbing and …
Original Professional Online Video: 45 Million Unique Viewers A Month
A few examples of Original Professional Online Video are media companies like Wall Street Journal’s Live News), Funny or Die, …
100+ hours of video uploaded to YouTube every minute
“When YouTube’s site first launched in May 2005, we never could have imagined the endless ways in which you would …
Cable is bleeding. Cord cutting could be at fault.
US Pay TV had a really bad first quarter this year, with cable companies losing an estimated 263,735 subscribers from …
A Secret Cartel Keeps The Dying Broadcast TV Industry Afloat
The price of television advertising continues to skyrocket, even though audiences have dwindled as viewers have moved onto alternative, web-based …
Facebook video ads coming, will autoplay in your feed
Facebook is reportedly plotting a way to squeeze even more adverts into your News Feed — and this time they’ll …
Funds previously for print being shifted to social & video content
Marketers continue to spend more on custom content, according to a recently released study from the Custom Content Council. On …
Twitter’s video-sharing Vine exploded 200% last month
Traffic to Twitter’s video-sharing network Vine exploded last month, making Vine.com one of the fastest-growing sites in America. Vine hit …
Why Advertisers Need to Get Serious About Video
We are at the brink of a watershed moment in digital video. Fueled by the high demand for premium, original …