All of your posts, shares and ‘Likes’ tell a story. What’s yours saying?
Consider this: anyone, strangers included, can tell a great deal about you via your digital footprint; that is, the trail you leave behind as you share updates, post pictures or check into places. It’s likely that you’re broadcasting what you look like, where you work, where you’ve been, who you know, what you like to […]
Your business is still ignoring online advertising? Step up.
As the owner of a new-media startup, the language I speak is common and easily understood by my colleagues and contacts in related fields. What’s happening around us online and to media in general seems obvious. I have lived and breathed it for years, and I am immersed in it daily. But what’s happening in […]
Business owners need to ‘evolve or die’.
The expression ‘evolve or die’ always felt a little over-the-top to me, but now I say it with conviction. If your business isn’t paying attention to the changes online, it will be left behind. One of the biggest changes in marketing and media is turnaround times. This is evident with the immediate nature of social […]
Want to ‘wow’ customers? Stop asking them to buy stuff.
My last column on brand journalism sparked some great discussion and more questions from my network on exactly how businesses can implement a brand journalism strategy. Just to recap: Brand journalism is a useful way for brands, big and small, to use the approach of professional journalists to create, curate and share expert content in […]