Digital Ad Effectiveness Improves, Ad Dollars Following
When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies. It’s very easy to get caught up in the process when, in the end, all anyone wants to know is “did it actually work?” TV has historically controlled the lion’s share […]
LinkedIn Introduces Video to Professional Profiles
You can now add video to professional profiles on LinkedIn, according to the LinkedIn Blog. With this new feature, you can now “tell a story” through video as you look for professional connections or a new job or whatever you use LinkedIn for. Getting noticed is obviously a competitive business, and video is obviously sweeping […]
Tag! You’re It! Instagram adds new option.
Instagram is adding one of Facebook’s most popular features — photo tagging — to its iOS and Android apps Thursday. You can now tag people in photos, and browse feeds of photos you and others appear in. Previously, the only way to find out whether a photo of you was uploaded to Instagram was to […]
1st Web site brought back to life
A quick history lesson for readers. In 1989, British physicist Tim Berners-Lee invented what would be called the “World Wide Web.” The first trials were held in December 1990 at the laboratories of CERN, the major research laboratory in Geneva that’s better known today as the home of the Large Hadron Collider. On April 30, […]