Using Personalized Video to Deliver Your Mobile Marketing Message
Personalized video ads are a fast-growing sales tool precisely because savvy marketers understand how effective it is in grabbing and holding the viewers’ attention. The growth of the medium is especially pronounced in the mobile sector: With more than six billion mobile subscribers using over half of all total mobile data to view videos on […]
Advertisers To Spend $10 Billion This Week On Broken TV Model
This week, advertisers will sit down with the broadcast TV networks and hash out their “upfront” ad buying deals for the year. The talks are one of advertising’s huge, dramatic set-pieces. As Ad Age describes it, “possibly as few as 40 people from the networks, agencies and brands will go into backrooms and decide how […]
Your business is still ignoring online advertising? Step up.
As the owner of a new-media startup, the language I speak is common and easily understood by my colleagues and contacts in related fields. What’s happening around us online and to media in general seems obvious. I have lived and breathed it for years, and I am immersed in it daily. But what’s happening in […]
Why Advertisers Need to Get Serious About Video
We are at the brink of a watershed moment in digital video. Fueled by the high demand for premium, original content, this second annual marketplace, taking place this week (April 29-May 3), is widely expected to attract $1 billion of investment. This level of investment inevitably will propel the entire digital video ad industry. Advertisers […]
YouTube Says The Battle With TV Is Already Over
Tele-what? YouTube touts itself not as a TV alternative, but a new-generation video platform NEW YORK (AP) — YouTube vs. TV? YouTube says the battle — if there ever was one — is over. In a flashy presentation to advertisers Wednesday night, Google Executive Chairman Eric Schmidt declined to forecast that Internet video will displace […]
Twitter Advertising Now Open to All US Users
Twitter advertising now has options for all U.S. users. The company had previously made advertising on the platform invite-only. Twitter advertising was first introduced in 2010, and has been expanding advertising on the social network ever since. Most recently, Twitter opened its advertising API to third parties, which will let larger advertisers create more sophisticated […]
1st Web site brought back to life
A quick history lesson for readers. In 1989, British physicist Tim Berners-Lee invented what would be called the “World Wide Web.” The first trials were held in December 1990 at the laboratories of CERN, the major research laboratory in Geneva that’s better known today as the home of the Large Hadron Collider. On April 30, […]