Personalized video ads are a fast-growing sales tool precisely because savvy marketers understand how effective it is in grabbing and …
Advertisers To Spend $10 Billion This Week On Broken TV Model
This week, advertisers will sit down with the broadcast TV networks and hash out their “upfront” ad buying deals for …
Your business is still ignoring online advertising? Step up.
As the owner of a new-media startup, the language I speak is common and easily understood by my colleagues and …
Why Advertisers Need to Get Serious About Video
We are at the brink of a watershed moment in digital video. Fueled by the high demand for premium, original …
YouTube Says The Battle With TV Is Already Over
Tele-what? YouTube touts itself not as a TV alternative, but a new-generation video platform NEW YORK (AP) — YouTube vs. …
Twitter Advertising Now Open to All US Users
Twitter advertising now has options for all U.S. users. The company had previously made advertising on the platform invite-only. Twitter …
1st Web site brought back to life
A quick history lesson for readers. In 1989, British physicist Tim Berners-Lee invented what would be called the “World Wide …