Dealerships Changing Lanes: More Video Marketing
Marketers use content to carve out their own corners in niche industries. While the automaker landscape seems vast and full of opportunity, a lot of today’s biggest players are stuck in first gear with their marketing campaigns. Brafton has reported that as of November 2012 Volkswagen accounted for approximately 25 percent of all promotional video […]
58% of new-car buyers visited dealership after watching online video content
Social media and online video will affect auto search strategy, digital marketing. For automakers, paid and organic search drive leads, promote dealership foot traffic and ultimately sell vehicles, according to a new eMarketer report, “Automotive Search Trends: Industry Preps for Dramatic Shifts in 2013.” These tactics are provable and consistent. But new digital tactics are […]