Online Video Ads More Effective Than TV
Advertising executives admit the tide of ads is changing and online video ads taking the lead, new research has found. Seventy-five percent of ad agency executives say that online video ads are more effective than traditional TV ads compared with just 17 percent who say they are less effective. That sentiment is shared when comparing […]
Digital Ad Effectiveness Improves, Ad Dollars Following
When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies. It’s very easy to get caught up in the process when, in the end, all anyone wants to know is “did it actually work?” TV has historically controlled the lion’s share […]
Advertisers To Spend $10 Billion This Week On Broken TV Model
This week, advertisers will sit down with the broadcast TV networks and hash out their “upfront” ad buying deals for the year. The talks are one of advertising’s huge, dramatic set-pieces. As Ad Age describes it, “possibly as few as 40 people from the networks, agencies and brands will go into backrooms and decide how […]
A Secret Cartel Keeps The Dying Broadcast TV Industry Afloat
The price of television advertising continues to skyrocket, even though audiences have dwindled as viewers have moved onto alternative, web-based video platforms. There are up to 17% fewer TV watchers in some demographics this year, compared to previous seasons. How, you ask, is this even possible? The prices stay high because the TV networks act […]
Facebook video ads coming, will autoplay in your feed
Facebook is reportedly plotting a way to squeeze even more adverts into your News Feed — and this time they’ll be moving pictures! Zuckerberg and pals are going to debut the new video ads in July, the Financial Times reports, in a bid to wring more cash out of the 750 million-strong social network. Adverts […]
Funds previously for print being shifted to social & video content
Marketers continue to spend more on custom content, according to a recently released study from the Custom Content Council. On average, companies allocate 39 percent of their marketing, advertising and communications budgets toward content creation. While spending on all types of marketing rose 9.2 percent between 201 2 and 2013, there is an increasing push […]
Twitter Advertising Now Open to All US Users
Twitter advertising now has options for all U.S. users. The company had previously made advertising on the platform invite-only. Twitter advertising was first introduced in 2010, and has been expanding advertising on the social network ever since. Most recently, Twitter opened its advertising API to third parties, which will let larger advertisers create more sophisticated […]