Advertising executives admit the tide of ads is changing and online video ads taking the lead, new research has found. …
Digital Ad Effectiveness Improves, Ad Dollars Following
When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, …
Advertisers To Spend $10 Billion This Week On Broken TV Model
This week, advertisers will sit down with the broadcast TV networks and hash out their “upfront” ad buying deals for …
A Secret Cartel Keeps The Dying Broadcast TV Industry Afloat
The price of television advertising continues to skyrocket, even though audiences have dwindled as viewers have moved onto alternative, web-based …
Facebook video ads coming, will autoplay in your feed
Facebook is reportedly plotting a way to squeeze even more adverts into your News Feed — and this time they’ll …
Funds previously for print being shifted to social & video content
Marketers continue to spend more on custom content, according to a recently released study from the Custom Content Council. On …
Twitter Advertising Now Open to All US Users
Twitter advertising now has options for all U.S. users. The company had previously made advertising on the platform invite-only. Twitter …