DlGITAL & SOCIAL MEDIA NEWS
Consumers Most Influenced by Social Media Ads
Global survey shows nearly three-quarters (74%) of respondents are influenced by social media ads and 88% agree that they consult…
Digital Video Surpasses TV in Ad Spending
Since we started tracking Canada’s ad market more than a decade ago, advertisers have steadily increased their investments in digital.…
VIDEO MARKETING & ADVERTISING NEWS
Market to Multiple Generations on Social Media
When it comes to social media marketing, there are many factors that contribute…
Facts About Video Ads
If there’s one thing any marketer should know in 2017, it’s this: video marketing works.…
Pinterest Gets In On The Video Ad Game
Pinterest Inc. is starting to offer video advertising on its image-based social…
Facebook Will Dominate Advertising For Years To Come
Despite the seemingly high bar set, Facebook’s second quarter earnings blew past…
Video Spending on Social Platforms Rising Fast
Ever since Facebook began selling autoplay video advertising in 2014, the other…
YouTube Tweaks, Expands Video Ad Format
Google says it’s ditching the name for its YouTube video ad format,…
Instagram Pushes Further Into Video Ads
Instagram is pushing further into video ad formats, adding video to the…
YouTube Launches 6-Second “Bumper” Video Ads
YouTube has added a short-form video ad option to its lineup. Called…
71% Of Marketers To Run Video Ads On Social Media This Year
70.8% of marketers are planning on running video ads on social media…
Online Video Advertising Spends Increase 43%
Online Video Advertising Spends On The Rise The year saw many more…
Why Professional Video Production Matters
Professional Video Production The professional video production world is evolving faster than…
Social Media Video
Social Media Video – Hot In 2016 🔥 Social Media Video = Social…
BRAND JOURNALISM™ NEWS
Storytelling: Does your business story get people talking?
The story of your business is a starting point that should never be underestimated. It needs to be an engaging…
Cut through the ad clutter: tell a great story
Advertisers are starting to push creative boundaries in an attempt to engage, using the latest innovations, from gaming strategies to … Read More
Brand Journalism: how-to, a success guide
No matter how you define it, brand journalism has a number of key principles: It provides customers with true value. … Read More
The buzz around Brand Journalism
Brand journalism has become the buzzword in the marketing and PR profession. As the digital space takes over and marketing … Read More
Brand Journalism: Defined
Larry Light, chief marketing officer at McDonald’s, said in 2004 that mass marketing no longer worked and that “no single … Read More
‘Brand Journalism’ : The New PR?
Here’s the question of the day: Instead of struggling with media gatekeepers to win coverage and attract wandering eyes to … Read More
BizBOXTV REWIND – HEADLINES
Watch Online Videos? You Were Probably YouTubing
Online video viewing is growing like crazy—nearly 15 billion Internet users viewed online videos in January alone. To further illustrate…
